Sustainability in Pirelli's history

With more than 140 years of industrial tradition and manufacturing experience with the most advanced technologies on an international scale, Pirelli has made a considerable contribution - within the bounds of its abilities and business responsibilities - to the development of products, technologies and management instruments that promote sustainable industrial development, while always pro-actively interacting with the socio-cultural context in which it operated.

Proud of the results achieved so far, Pirelli wishes to respond promptly to the increasing need of communication and discloses the information regarding its sustainability commitment and the company's results in terms of sustainable performance, in light of the ever-growing attention paid by investors to socially responsible companies.

OCTOBER NOVEMBER DECEMBER Pirelli is one of the top ten most valuable Italian brands in the world: according to Interbrand, the Pirelli brand is worth 1.5 billion euros. "Accountability Rating" includes Pirelli as one of the 10 best Italian companies in terms of transparency and social responsibility.
A new generation of Pirelli "green" tyres will be born in China. This is the main result of the agreement reached between the Silvio Tronchetti Provera Foundation and China's University of Shandong. The agreement includes great synergies between Pirelli and the local community: university researchers will work for a year in close contact with Pirelli engineers to develop a range of tyres with low rolling resistance and able to appreciably reduce fuel consumption.
Pirelli and other companies have developed a tool kit on " practicing gender equality in careers": the guide, presented in Brussels at the general Assembly of CSR Europe, describes best management practices for gender diversity.
JANUARY FEBRUARY MARCH Pirelli is world leader in sustainability in the "Auto Parts and Tyres" sector This recognition comes from the SAM Group (Sustainable Asset Management), which, in its "Sustainability Yearbook 2008" also awards the Group "Gold Class Company" status.

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Last revised: 24 Jul 2014