Sustainability in Pirelli's history
With more than 130 years of industrial tradition and manufacturing experience with the most advanced technologies on an international scale, the Pirelli Group has made a considerable contribution - within the bounds of its abilities and business responsibilities - to the development of products, technologies and management instruments that promote sustainable industrial development, while always pro-actively interacting with the socio-cultural context in which it operated.
Proud of the results achieved so far, Pirelli wishes to respond promptly to the increasing need of communication and discloses the information regarding its sustainability commitment and the company's results in terms of sustainable performance, in light of the ever-growing attention paid by investors to socially responsible companies.
|AUGUST||On 2nd August in Shanghai, the magazine Motor Trend awarded to on our Cinturato P1 the ‘2012 Environmentally Friendly Tyre of China’ title, attributing to the tyre totally unique characteristics of efficiency and sustainability. |
During voting, issues were examined such as how the tyre can carry out an important role in reducing harmful emissions and how the tyre manufacturers can optimise their ethical and social responsibility practices to best help a ‘sustainable circulation’ of traffic.
|JULY||On 26th July the Board of Directors of Pirelli & C. SpA reviewed and approved the results for the six months which ended on 30th June 2012. The first half of 2012 saw growth in key economic and profit indicators compared with the same period in 2011, despite the slowdown of the macro-economic scenario which worsened in the second quarter. The strategic focus on the Premium segment, the growth of which was confirmed, the reinforcement of production and commercial presence in rapidly growing economies and a more favourable dinamyc demand, offset the negative impact on sales’ volumes, resulting in a further increase in profitability. |
On 20th July Pirelli won the 2011 Porsche Supplier Award for the great results we achieved as the company’s supplier. In Munich, Pirelli was presented with its award in the Material for Production category for its commitment and reliability in the management of new projects.
Jewel in the crown of development of the latest versions of the Porsche Carrera and Boxster, the extraordinary flexibility of Pirelli in the fulfillment of requests was underlined in the citation.
|JUNE||In June Pirelli revealed the new Cinturato P7 Blue at the Essen tyre show, designed to offer cars with medium-sized engines increased mileage, reduced braking distances and lower rolling resistance. |
The new Cinturato P7 Blue lines up alongside the existing Cinturato P7: the very first ecological tyre for cars with medium-sized engines that was launched by Pirelli in 2009. The Cinturato P7 Blue shares its environmental approach and consistent performance with the original P7 – which was an instant success both in sales and road tests – but marks a step forward when it comes to wet braking and rolling resistance, offering an extended mileage at the same time.
On 19th June, during the RIO+20 United Nations International Conference for Sustainable Development, Pirelli presented a number of projects which will be implemented in Brazil in cooperation with the Italian Ministry for the Environment and Tutelage of Land and Sea together with the Brazilian state of San Paolo, to analyze and reduce the climate impact resulting from car tyre production at its Campinas plant.
By 2015, the sustainability targets call for a reduction of both specific energy consumption and specific CO2 emissions of 15% and a reduction of 70% in the specific drawing of water compared with 2009.
|MAY||On 31st May Pirelli inaugurated a new factory in Mexico, in Silao, in the state of Guanajuato. The new plant, Pirelli’s first in Mexico and the 22nd tyre plant worldwide, is mainly focused on the Premium segment, producing High Performance and Ultra-High Performance tires for cars, and SUVs for the local market and all Nafta area markets. |
The factory covers an area of 135,000 square meters and its capacity will reach 400,000 pieces by the end of this year, rising to 3.5 million in the first phase of development which ends in 2015. When fully operational in 2017, production is expected to be 5.5 million pieces.
On 10th May the Board of Directors of Pirelli & C. SpA reviewed and approved intermediate results for the 3 months ended 31th March 2012.
The continual strengthening of production in rapidly growing economies and the focus on the Premium segment, which as well as being the most profitable segment is also the tyre market’s fastest growing, enabled Pirelli to end the first quarter of 2012 with further improvements in key economic indicators and profitability, notwithstanding the persistent macro-economic slowdown, particularly in Western economies.
10th, 11th and 12th of May. These three days were devoted to an interactive exhibition on supplementary welfare at the Italian Stock Exchange under the patronage of the Presidency of the Republic of Italy.
Pirelli decided to be an active protagonist at this exhibition, which wound its way between the past, present and future: from a pioneering past with its first formulas for workers’ welfare assistance, to the future of a welfare system that increasingly extends to families.
The Pirelli Foundation made historic and archive material available for the occasion, necessary to testify our commitment to a working reality which is increasingly made to measure for people.
For Pirelli Romania, a week devoted to sustainability: from 5-12 May, our colleagues developed three projects for the environment and the community.
Let’s Clean the Strehareti Forest, Sport and Family, and the third project had our colleagues very much to the fore again, planting ornamental trees in a public area not far from the Intercampus football pitch.
|APRIL||Pirelli pit-stop at Henkel’s offices on the occasion of its first ‘Sustainability Day’ (18 April) at its Milan headquarters: Pirelli installed a tyre pumping station available to all employees. During the inauguration of the station, Henkel employees also had the possibility of speaking with Pirelli technicians to learn things about correct tyre maintenance. |
“In Pirelli we live sustainability as a natural way of managing our business and of creating value for all stakeholders”, said Filippo Bettini, the Pirelli Group’s Director for Sustainability and Risk Governance. “For this reason we developed a plan that fully fits into the business’s growth strategy and which will lead us to become ever more committed to process innovation."
The Suppliers’ Awards ceremony was held at the Pirelli Foundation on Wednesday 11th April, when our suppliers, who had distinguished themselves during the year, received awards.
The event began with a speech by chairman Marco Tronchetti Provera in which he underlined how the premium strategy also consists of being able to rely on equally premium outside sources.
The awards were assigned on the basis of seven criteria: quality, innovation, speed, total cost, sustainability, global presence and service level.
On the same day the Hangar Bicocca re-opened with renewed areas, an international program, interactive events, new services for the public and totally free exhibitions. Among the new and more relevant developments are 12 hours of opening daily from 11 am until 11 pm four days a week; an area for children with games, books and an art tutor; a great digital info wall with informative content and the opportunity of connecting to the international system of art; and a restaurant entrusted to a young and dynamic team, Dopolavoro Bicocca.
A significant international artistic program will be guaranteed by a prominent name in the field of contemporary art Vincente Todolì, already director of the Tate Modern in London.
|MARCH||On 22nd March, World Water Day, our Brazilian factory at Campinas won a prestigious award from the Sao Paolo Industrial Federation FIESP, recognising the commitment of our Brazilian colleagues to the treatment of water after its use in production. |
The project honoured with the award is the result of a gradual investment carried out over the last year and which has enabled the plant to re-use 100% of the water it treats internally. It has also ensured a 35% reduction in the volume of water taken from the River Capivari.
The authoritative Spanish magazine Neumáticos y Mecanica Rápida elected Diablo Rosso II Tyre of the Year in the Motorcycle category.
Neumáticos y Mecanica Rápida has been one of the most prestigious tyre magazines for almost the last decade. The winners of the various categories are chosen by the votes of numerous experts, including specialist shops, distributors and journalists.
The presentation ceremony took place in Madrid on Thursday 22nd March.
Social integration against youthful hardships, in areas at risk, support for the educational system, educational training by the instructors: all of this is Inter Campus. Starting from 17th March, the Mexican project was expanded to include new activities that will involve children.
Hangar Bicocca re-opens on 11th April with renewed areas, an international program, interactive events, new services for the public and totally free exhibitions.
On 12th March, the Pirelli & C. SpA Board of Directors reviewed and approved results for the year ended December 31st, 2011, which showed significant growth in all key economic indicators. Beginning from the third quarter, the improvement was achieved notwithstanding the slowdown of the general macro-economic scenario, especially in Western economies, and proved the effectiveness of Pirelli’s strategy with its focus on the Premium segment and the strengthening of its manufacturing presence in rapidly growing economies.
The March 2012 revision of the Financial Times FTSE4Good share indexes for responsible investment conducted by the independent EIRIS agency has given Pirelli 99 points out of 100, yet another step up on the 97 points of March 2011.
Pirelli, which has been in the FTSE4Good indexes since 2002, has also been reconfirmed as the only Italian company in the Automobile&Parts sector to feature in the indexes.
The FTSE4Good indexes only include companies which, on the basis of independent evaluations carried out by the British agency EIRIS, respond to the stringent criteria of sustainable economic, social and environmental performance.
On Monday 5 March Pirelli Tyres Romania received an award in Slatina for its commitment to social activities on behalf of the city’s community. The excellence award was offered by the local press as part of the Merit deci Exist event. Pirelli’s award was for being the most active company in the social field during 2011.
|FEBRUARY||On February 22nd Pirelli won "Best Corporate Governance in Italy" for the second consecutive year in the framework of World Finance Corporate Governance Award 2012. |
Francesco Chiappetta, Group General Counsel, received the award at the London Stock Exchange.
Since 2007 the award recognizes the leading companies in corporate governance and the management of their financial activities.
|JANUARY||During its “Sustainability Day”, on January 23rd, Pirelli signed a voluntary agreement with the Ministry for the Environment and Land and Sea Protection to reduce the climate impact deriving from the activities relative to the production and use of its tyres. The agreement was signed by Minister Corrado Clini and Pirelli Chairman Marco Tronchetti Provera during the “Driving Sustainability: a safe road to the future” international conference. |
The conference addressed the theme of sustainability understood not as a cost but as an indispensable condition for a company’s future, while the economist Jeremy Rifkin introduced the “prosumer”, the new producer-consumer who will become ever more prevalent thanks to “distributed” capitalism.
The first Pirelli Truck Safety Day took place on 27th January. The objective was to demonstrate that safety for trucks also means using the most suitable tyres, especially in winter conditions.
Tyre dealers, fleet managers and the press from Italy, Germany, Austria and Switzerland witnessed a range of comparative tests between the winter W:01 and ‘summer’ H88 tyres. Guests were also able to verify the data transmitted by sensors fitted inside the tyres with Cyber Fleet.
At the beginning of the year, Pirelli was declared the ‘Autoparts and Tyres’ sector leader in sustainability at a world level and a Gold Class Company in the prestigious 2012 Sustainability Yearbook published by the SAM Group, a Swiss asset management company focused on sustainable and responsible investment for the evaluation used for admission to the Dow Jones sustainability indexes. Their Sustainability Yearbook is one of the most complete and authoritative reference instruments for sustainability finance operators.
Furthermore a survey by Encircle Marketing, specialised in after sales car market research, identified Pirelli as the most recommended tyre brand in the UK last year for the second successive year in a row, totalling 6.7% of all recommendations in the sector.