Local Communities
“Pirelli intends to contribute to the prosperity and growth of the communities it operates in by providing efficient and technologically advanced services. Pirelli endorses and, where appropriate, gives support to educational, cultural, and social initiatives for promoting personal development and improving living standards. Pirelli does not provide contributions, advantages, or other benefits to political parties or trade union organizations, or to their representatives or candidates, this without prejudice to its compliance with any relevant legislation.”
(Ethical Code – The Wider Community)
| Contributions and Donations | Initiatives in the World |
With reference to the outside donations, the table below shows the contributions and donations made by Pirelli in the three-year period 2010, 2009 and 2008, broken down by category:
| OUTSIDE DONATIONS* (in thousands of Euro) | |||||
| 2010 | 2009 | 2008 | |||
|---|---|---|---|---|---|
| Education | 770 | 696 | 785 | ||
| Culture | 1,035 | 1,215 | 624 | ||
| Research | 1,119 | 629 | 560 | ||
| Solidarity, Sport | 702 | 761 | 640 | ||
| Other | 3 | ||||
| TOTAL | 3,625 | 3,301 | 2,612 | ||
(*) The figures do not include the operations discontinued during the year that belonged to Pirelli & C. Real Estate S.p.A. (now Prelios S.p.A.) and Broadband Solutions S.p.A. The previous periods (2009 and 2008) were consequently restated on a comparable basis.
In spite of the complex economic situation in 2008 and 2009, the Group maintained its focus on the importance of distributing value to the external community. These contributions were further increased in 2010 once the economic recovery got underway. The change over the past two years as compared with 2008 shows a marked increase in contributions to research. This area is considered key to global recovery from the crisis. To correctly dimension and understand the proportionof the spent among the above categories, it must be remembered that the amounts shown are consolidated figures indicated in Euro, although they were mainly spent in local currency in the various countries (often emerging markets / developing countries) where Pirelli operates. This is particularly true for the categories “Education” and “Solidarity”. Paradoxically, though the reported figures shown are lower in absolute terms than what was spent on Culture and Research, they correspond in real terms to the financing of a “universe” of development projects in the receiving countries.