Institutions and NGOs


After six years of Pirelli presidency, which led to ETRMA becoming the leading partner of EU agencies for the development of new industry regulations and instructions for implementing them, the association, with the help of the Pirelli Group, has worked extremely hard throughout 2012 to fine-tune the instructions for implementing the European Commission regulations on the general safety of vehicles and tyres and on energy efficiency.
In parallel, ETRMA stimulates EU countries to develop policies for monitoring the compliance of tyres in the EU market with EU regulations. ETRMA plays an active role in developing the new "Europe 2020" strategy, aimed at establishing the work of the Community in the business and social fields in the coming decade and continuing its activity in raising awareness of road safety and sustainable transport. Lastly, ETRMA is successfully promoting sustainable practices for the management of endof- life tyres, which has enabled Europe to recycle more than 95% of its tyres.


Pirelli is a member of the Industry Advisory Panel of the International Rubber Study Group (IRSG), an intergovernmental organisation that brings together rubber producers and consumers, acting as a valuable platform for discussion on issues regarding the supply and demand for natural and synthetic rubber.
In the context of IRSG, since 2012 Pirelli has also been involved in the "Sustainability Rubber Project", with the aim of creating a global standard for Sustainable Management in the rubber industry.


Again in 2012 Pirelli actively participated in the WBCSD - World Business Council for Sustainable Development, a Geneva-based association grouping about 200 multinational companies based in over 30 countries that have made a voluntary commitment to link economic growth to sustainable development.
In particular Pirelli Tyre is part of the Tyre Industry Project Group, launched in 2005 to take up but above all anticipate the challenges involved in sustainable development by assessing the potential impact on health and the environment of materials associated with the production and use of tyres. The project, which initially focussed solely on raw materials and tyre debris, with the aim of developing new knowledge and formulating a new approach in the industry, has extended its scope to nanomaterials, with a view to developing specific guidelines for the industry that can act as best practices for the research, development and production of new nanomaterials, ensuring that the use of any nanomaterial is safe for both people and the environment.

The members of the group continued promoting best practices for end-of-life tyre management in emerging countries, to encourage their recovery and reuse as a resource (secondary raw material). This will make it possible to reduce the use of raw materials and environmental impact that this involves.

With a view to helping orient technological choices, management systems and policies for sustainable transport, Pirelli Tyre is also actively involved in developing and launching the new project Sustainable Mobility 2.0. This three year project (2013-2015) aims to speed up the implementation of solutions for sustainable transport in terms of access to safe, reliable and comfortable transport for all, aiming for a zero road accident rate, low environmental impact, reduced energy demands and time saving.


In 2012, for the fourth consecutive year, Pirelli continued to be an official partner of the European Occupational Safety and Health Agency (EU-OSHA). Every two years the Agency tackles a different issue. The campaign for 2012-2013 is entitled "Working together for Risk Prevention", and focuses on fostering leadership in the context of health and safety at work, fundamental when it comes to involving all members of personnel in reducing the number of accidents in the workplace. Pirelli strongly believes that leaders play a strategic role in risk prevention. Management must therefore make a clear, visible commitment to safety culture and exhibit behaviours that are an example for all workers.
The targets of this campaign were presented and shared with the Group's HSE managers during the global meeting held in October at the site in Settimo Torinese.


In 2012 Pirelli continued to be a part of CSR Europe, in the role of Deputy President with responsibility for governance and finance. CSR Europe is a network of leading European companies that addresses corporate responsibility issues. Its members include more than 70 multinational companies and 36 national partner organisations in 30 European countries. CSR Europe functions as the European platform for the more than 5,000 businesses and interested parties, enabling them to cooperate and exchange experiences to become global leaders with Europe in the areas of sustainable competitiveness and social well-being. The network was founded in 1995 by European business leaders, in response to an appeal by European Commission President Jacques Delors.
Among the initiatives of CSR Europe, Enterprise 2020 is certainly one of the most important initiatives of CSR Europe. Enterprise 2020 is part of the Europe 2020 strategy adopted by the EU Council. It consists of an alliance between companies that strategically guides businesses towards responsibility and transparency by developing new business models, innovative solutions for the planet and collaborating with stakeholders, in view of making material contributions to the construction of a sustainable and inclusive society.

With Enterprise 2020, CSR Europe is committed to:

  • supporting businesses in the creation of sustainable competitiveness, by offering a platform for innovation and the exchange of experiences;
  • encouraging close collaboration between businesses and stakeholders, by exploring new forms of cooperation to create a sustainable future;
  • reinforcing the global leadership of Europe in CSR, by engaging European institutions and a wider range of international players.

The activity illustrated above is focused on four fronts: market transformation, inclusive societies, health and transparency.

In European Commission Communication 2011/681, which outlines the new EU strategy for CSR, the European Commission recognises the Enterprise 2020 initiative promoted by CSR Europe as an example of business leadership that is particularly relevant to the political objectives in question. Pirelli has also participated in the European Alliance for CSR since 2007, fully sharing its approach to sustainability as a strategic and competitive business management technique. So far, Pirelli's participation in the initiative - promoted by the European Commission in Brussels to encourage the spread and exchange of the best sustainability practices amongst businesses - has been expressed through its active participation in the Alliance's European Laboratories, coordinated in Italy by the Sodalitas Foundation and throughout Europe by CSR Europe.< br/> Since 2010 Pirelli has been on the Board of CSR Europe, with the company's Director for Sustainability and Risk Management occupying the role of Deputy President, with responsibility for governance and finance.

In 2012 Pirelli contributed to developing the CSR Europe Enterprise 2020 programme for the 2013-2015 period, which was presented on occasion of the Enterprise 2020 Summit - "Strengthening Europe through Collaboration on Sustainability" held in Brussels on 29 November 2012 in the presence of the President of the European Parliament Herman Van Rompuy and the President of the European Commission José Manuel Barroso. On that occasion Pirelli, as Deputy President of the CSR, illustrated the new platform designed by CSR Europe for Enterprise 2020 and the two key projects "New Skills for Jobs" and "Sustainable Living in Cities".


Once again in 2012, Pirelli renewed its commitment to combating climate change on 23 November by signing The Carbon PricingCommuniqué, the new document drawn up by the Corporate Leaders' Group on Climate Change, that promotes the adoption of energy policies aimed at reducing CO2 emissions. This programmatic document was formulated by the University of Cambridge with the input of the Prince of Wales and aims to bring together the corporate leaders of Britain, Europe and the world with the belief that new long-term policies are needed to tackle climate change
In 2011 Pirelli signed the 2nd Challenge Communiqué, while in 2010 it signed the Cancun Communiqué, just as in 2009 it signed the Copenhagen Communiqué and in 2007 that of Bali, the first document aimed at developing concrete strategies through the concerted efforts of the various governments to forge an exhaustive global agreement on climate change.

Last Revised: 12 Jul 2013