Customers
"Pirelli bases the excellence of its products and services on non-stop innovation. Its goal is to anticipate customers' needs and meet their demands with an immediate and professional response that is delivered with propriety, courtesy, and unstinting cooperation." (Ethical Code, Customers ).
Customer orientation, a key aspect of The Values and Ethical Code of the Pirelli Group, presumes that Pirelli has a constant and on-going commitment in terms of:
- comprehension of the market context in which the Group operates;
- consideration of the impact of the Group's actions and behavior on the customer;
- exploitation of every opportunity offered by doing business to satisfy the customer's needs;
- "anticipation" of customer needs;
- top product quality, as well as excellence of production systems and processes;
- constant focus on performance to satisfy customer performance and safety expectations;
- excellence and competitiveness on the market to offer customers quality products and services that efficiently satisfy their demands.
| The Group Customers | Green Performance | Quality and Certifications | Commitment to Safety and Award |
Pirelli’s commitment to end customer safety is also documented by its signature on the European Road Safety Charter, promoted by the European Commission through the Directorate General Energy and Transport, with the aim of reducing the number of victims of motor vehicle accidents. With this agreement, Pirelli undertook to intensify its program of initiatives already launched at the international level. In particular, aside from nudging consumer choices towards higher performance, and thus safer tyres, Pirelli has implemented information programs (e.g. a space dedicated to safety and prevention topics in each issue of Pirelli Truck) designed to raise driver awareness of the importance of driving with tyres in good condition (correct pressure and sufficient remaining tyre tread).
The “Safe & Go” 2010 campaign is worthy of mention in this sense. As part of this program, “mobile workshops” were set up at the rest areas along Italian motorways. Here, Pirelli technicians performed free checks for motorists on the condition of their tyres and offered genuine “maintenance lessons.”
Other initiatives that have been scheduled beginning from 2011 call for the creation of information kits targeting young people, to be distributed through Pirelli reseller networks. These kits will describe the tyre characteristics having the greatest impact on road safety. The motorcyclist world is particularly sensitive to road safety. This is the target for a Pirelli campaign that will focus on active and passive safety issues, from the importance of certified protective equipment to motorcycle maintenance and the Motor Vehicle Code.