"Pirelli bases the excellence of its products and services on non-stop innovation. Its goal is to anticipate customers' needs and meet their demands with an immediate and professional response that is delivered with propriety, courtesy, and unstinting cooperation." (Ethical Code, Customers ).

Customer orientation, a key aspect of The Values and Ethical Code of the Pirelli Group, presumes that Pirelli has a constant and on-going commitment in terms of:

  • comprehension of the market context in which the Group operates;
  • consideration of the impact of the Group's actions and behavior on the customer;
  • exploitation of every opportunity offered by doing business to satisfy the customer's needs;
  • "anticipation" of customer needs;
  • top product quality, as well as excellence of production systems and processes;
  • constant focus on performance to satisfy customer performance and safety expectations;
  • excellence and competitiveness on the market to offer customers quality products and services that efficiently satisfy their demands.

Pirelli is highly committed to the dissemination of road safety culture, by offering pro-active global contributions to the “Decade of Action for Road Safety 2011-2020” sponsored by the United Nations and World Health Organization. Pirelli is also highly focused on the objectives to reduce road accidents imposed by the European Commission through the European Road Safety Charter, of which it is a subscriber.
In particular, in order to guide customers’ choice towards higher performance and safer tyres , Pirelli supports specific initiatives in different countries: in Italy, Romania and Turkey, it has implemented training programmes in order to strengthen young drivers’ awareness regarding road safety; in Brazil Pirelli has organised stage plays with the aim of raising the awareness about traffic and road safety regulation topics, while in Russia it has organised a rally to promote safe driving.

Pirelli Truck has promoted several initiatives dedicated to heavy vehicle transport; noteworthy are the Driving Innovation events held during 2013 in Munich, Istanbul and São Paulo, where Pirelli’s customers were treated to in-depht discussions on issues related to transport safety and proper tyre maintenance.

In 2014 Pirelli Moto has presented the Bikers Academy project, a training course for youths, with the aim of promoting the safe use of scooters and motorcycles for oneself and others. For this reason, Pirelli Moto (acting under the Metzeler brand) supplied materials and information that explained the proper use and maintenance of motorcycle and scooter tyres.

Futhermore, with the aim of reaching the higher number of motorcyclists, several collaboration agreements were signed with different European driving schools in Germany, United Kingdom, France, Spain and Italy.


Last Revised: 28 Jul 2014