Customers


"Pirelli bases the excellence of its products and services on non-stop innovation. Its goal is to anticipate customers' needs and meet their demands with an immediate and professional response that is delivered with propriety, courtesy, and unstinting cooperation." (Ethical Code, Customers ).

Customer orientation, a key aspect of The Values and Ethical Code of the Pirelli Group, presumes that Pirelli has a constant and on-going commitment in terms of:

  • comprehension of the market context in which the Group operates;
  • consideration of the impact of the Group's actions and behavior on the customer;
  • exploitation of every opportunity offered by doing business to satisfy the customer's needs;
  • "anticipation" of customer needs;
  • top product quality, as well as excellence of production systems and processes;
  • constant focus on performance to satisfy customer performance and safety expectations;
  • excellence and competitiveness on the market to offer customers quality products and services that efficiently satisfy their demands.




The focus placed on quality by Pirelli, both as producer and supplier, is demonstrated by the certifications it has received, which comply with international standards and address aspects regarding processes and products and services.

In particular:

ISO 9001

The Group has had a Quality Management System since 1970, which it has gradually introduced at all its production plants. The Pirelli QMS was certified in 1993 according to ISO 9001. Now all car, truck, motorcycle, agricultural, steel cord and anti-particulate filter plants are certified in compliance with the most recent edition of this standard.

ISO/TS 16949

The Group obtained certification for its quality management system under the ISO/TS 16949 standard in 1999, and has since maintained its certification in compliance with the current version of that standard. All plants that supply car makers have obtained this certification.

ISO/IEC 17025

Since 1993 the Pirelli Materials and Experimentation Laboratory, and since 1996 the Pirelli Pneus (Latam) Experimentation Laboratory, have implemented the quality management system and are accredited in compliance with ISO/IEC 17025. This system is maintained in compliance with the current standard.

Pirelli’s car tyres are an excellent example of the Company’s focus on quality, which is confirmed by its preeminence in a large number of product tests, and also ensured by the Company’s close links with highly prestigious partners (famous car makers, specialist magazines, driving schools, etc.) for product development and experimentation.

European Regulation no. 1907/2006 (REACH)

Monitoring of the producers and suppliers of raw materials used by the Group continues as part of certification of the compliance of chemical products pursuant to European regulations to protect worker health and the environment.

In accordance with REACH requirements, Pirelli does not produce or directly import chemical substances from non-EU countries, constantly controls the chemical substance registration processes implemented by producers and suppliers, verifies their certification and requests continual updates as necessary to carry on its business.


Last Revised: 11 Jul 2012