"Pirelli bases the excellence of its products and services on non-stop innovation. Its goal is to anticipate customers' needs and meet their demands with an immediate and professional response that is delivered with propriety, courtesy, and unstinting cooperation." (Ethical Code, Customers ).

Customer orientation, a key aspect of The Values and Ethical Code of the Pirelli Group, presumes that Pirelli has a constant and on-going commitment in terms of:

  • comprehension of the market context in which the Group operates;
  • consideration of the impact of the Group's actions and behavior on the customer;
  • exploitation of every opportunity offered by doing business to satisfy the customer's needs;
  • "anticipation" of customer needs;
  • top product quality, as well as excellence of production systems and processes;
  • constant focus on performance to satisfy customer performance and safety expectations;
  • excellence and competitiveness on the market to offer customers quality products and services that efficiently satisfy their demands.

Pirelli has carried on its commitment to develop innovative products, characterised by performance and eco-sustainability, in accordance with the company Green Performance philosophy and with the customers’ demands, more and more sensible to such topics.

Eco-sustainable tyres range from the Scorpion Verde, the first high-performance ecological tyre for SUV and Crossover, to the Cinturato P1, a high technology green tyre used on small and medium sized cars, to the PZero Silver, the Ultra High Performance tyre derived from Formula 1. The Cyber Tyre, which is undergoing final testing before going on sale, represents further evolution in terms of safety, due to its capacity to “read” the road surface with an integrated chip that sends the driver important information for safe driving.

In the commercial vehicle segment, the W:01, H:01 and G:01 lines were launched in 2011 to complete the Series 01, introduced in 2009 with the R:01 line. The new lines include tyres for long-distance use, in winter conditions and earth moving and construction equipment. The profound innovation of this product line represents another example of Pirelli commitment. The eco-impact mark on the side of Series 01 tyres (although it is also found on the Cinturato and Scorpion Verde) identifies the products that permit reduced environmental impact through lower rolling resistance, fuel consumption and external noise, plus higher mileage.

The new generations of tyres are already made in compliance with future European Union labelling regulations, which come into force in 2012. Pirelli has also chosen early implementation for the early elimination of highly aromatic oils from Green Performance product compounds. It eliminated them in 2008, well in advance of the mandatory 2010 European deadline.

To achieve this, the company relies on its close ties with the most prestigious car makersin a segment that is particularly scrupulous and demanding in terms of safety and performance: the Ultra High Performance market. Continuous improvements in key performance parameters, such as braking performance under dry and wet conditions, offer customers top-quality products in terms of road safety. There are tyres that have been conceived primarily to offer safety and innovation, such as self-supporting tyres or Run Flat tyres, which guarantee vehicle mobility and control even in the event of a sudden loss in pressure. For more details about the eco-sustainable characteristics of Pirelli products, please see the Environmental Dimension chapter in this report.

Last Revised: 10 Jul 2012