Targets




ECONOMICS  

 

Global leadership in the Premium market segment

2015

 

Tyre Green Performance revenues on total Tyre revenues 48%

2017

 

Readjustment of production presence in rapidly developing economies (RDE), Latin America and mature markets, where each area will contribute 1/3 of Group earnings

2015

 

Technological upgrade: 64% of Premium Car production at new plants

2015

 

Plan for investments of up to 2.4 billion

2015

 

Maintenance of investments in R&Dat about 3% of net sales, which represents one of the highest levels in the sector.

2013

 

Launch of 18 new car products: 57% of net sales from new products

2015

 

Refinement and strengthening of the ESG Risk Assessment system

2013
INVESTORS AND FINANCIAL COMMUNITY  

 

Communication focused on highlighting the progressive implementation of the Business Plan

recurrent

 

Steady increase in road shows dedicated to Social Responsible Investors

recurrent
SUPPLIERS  

 

Sustainability Training of Suppliers: new session with "security services" target"

2013

 

New audits on Suppliers identified on the basis of 2013 Risk Assessment

2013

 

Supplier Award - sustainable performance integrated in rating

recurrent
CUSTOMERS  

 

CAR: “Base” Tyre Monitoring System to manage tyre performance through pressure

2014

 

CAR: “Premium” Tyre Monitoring System with management of static load, tear consumption, hydroplaning alert, road surface alert and tyre vectorial strenghts

2015

 

TRUCK: Cyber Fleet system to manage the tyres of whole fleets, to minimize fuel consumption and CO2 emissions

2013

 

Extension to new markets of on-line training platform Tyre Campus - The Road to Success, devoted to Dealers

2013

 

New web-based platform for listening to Dealer feedback

2013/2014


 

 

Last revised: 27 Nov 2013