| | 2012 | 2013 | 2014 | 2015 |
| Global leadership in the Premium market segment | | | | |
| impact of sales of “green performance” products against Group total sales >45%% | | | | |
| Readjustment of production presence in rapidly developing economies (RDE), Latin America and mature markets, where each area will contribute 1/3 of Group profitability | | | | |
| Technological upgrade of production sites and machinery (in 2015, 64% of Premium car production will be located at the new plants) | | | | |
| Plan for investments of up to euro 2.4 billion (up from euro 1.9 billion under the previous plan | | | | |
| Maintenance of investments in research activity over the next three years at about 3% of sales, which represents one of the highest levels in the sector | | | | |
| Launch of 18 new car products --> 57% of sales from new products | | | | |
IINVESTORS AND FINANCIAL COMMUNITY
| | | | |
| Communication focused on highlighting the progressive implementation of the 2012-2014 Business Plan and Vision to 2015 | | | | |
| Steady increase in road shows dedicated to Social Responsible Investors | | | | |
VENDORS
| | | | |
| New Sustainability audits | | | | |
| Extension of the new Purchasing Portal throughout the Group | | | | |
| Training of Strategic Vendors in “countries of concern” | | | | |
CUSTOMERS
| | | | |
| Focus on dialogue with end customer through web platforms and opinion surveys | | | | |
| Integration of e-commerce in the catalogue product of the new Metzeler site | | | | |
| Market release of first base version of Cyber Tyre | | | | |
| Market release of second version of Cyber Tyre | | | | |
| Information and training campaigns on road safety, according to the Programme defined by signing of the EU Safety Charter and contributing to the “UN Decade of Action for Road Safety 2011-2020” | | | | |
