Targets



 
Legend: In progress Target year Maintenance
  2011 2012 2013 2015
         
Impact of sales of green performance products against total of group sales >45%        
Adjustment of production activities in rapidly developing economies (RDE), Latin America and mature markets, where each of the three areas will contribute 1/3 to Group profits in 2015        
Technological upgrade of production sites and machinery (in 2015, 60% of production will be realised at sites and plants less than 10 years old).        
Pirelli will invest Euro 1.9 billion over next 5 years, increasing its production capacity and focusing on the premium market segment in rapidly developing economies, according to a “local for local” strategy aimed at improving product mix and efficiency and consolidating leadership in all market segments in Latin America.        
Maintenance of value of investments in research and development over next three years at about 3% of sales, representing one of the highest levels in the sector.        



Last Revised: 28 Jul 2011