Message from Pirelli Chairman

... A well-run multinational corporation does not just export investments, production, technologies and expertise.

It also exports progressive personnel policies, state-of-the-art environmental protection systems and standards of behaviour that are at least on a par with those adopted in the other regions of the world in which it operates.

By its very nature, the multinational corporation exports respect for the different cultures with which it has to operate and interact, drawing new life-force from them in terms of ideas and how situations are addressed.

It exports social responsibility.

It does not, therefore, just grow available wealth, it also contributes to raising the ethical level of the economic environment.