WITH P ZERO SILVER THE COMPANY CONSOLIDATES ITS LEADERSHIP IN THE PREMIUM SEGMENT THE PHASES OF TYRE PRODUCTION “TOLD” THROUGH AN ARTISTIC INSTALLATION WHICH REVEALS ITS “INVISIBILE HEART”: TECHNOLOGY, THE ...
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Germano Celant: …. “Exhibiting shifted from a “museum-like” collection of objects, exposed and illustrated, to a specific staging, to an exhibiting which is pure non-material communication, fed by highly technological ...
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