PIRELLI PRESENTS THE LATEST EVOLUTION OF THE SERIES:01 AND THE NEW NOVATREAD RANGE AT THE ESSEN SHOW
R:01II RANGE: THE SECOND GENERATION FOR CLASS-LEADING PERFORMANCE
H:01 COACH: COMFORT, DURABILITY AND SAFETY FOR COACHES
ST:01 M+S: NEW ALL-SEASON TYRE FOR TRAILERS AND SEMI-TRAILERS
NOVATREAD RANGE: INTEGRALLY REBUILT TYRES WITH PIRELLI CARCASSES
RESTYLING OF TRUCK SECTION ON PIRELLI’S OFFICIAL WEBSITE AND LAUNCH OF NEW PUBLICITY CAMPAIGN
Pirelli has chosen the renowned Tyre Show at Essen for the worldwide launch of a huge range of innovations in the commercial transport sector. Among the highlights of the most important show in the world dedicated to tyres is Pirelli’s latest evolution of the Series:01 and a new range of NOVATREAD tyres.
The new products launched at Essen have been developed using the latest design techniques, as is the case for Pirelli’s renowned Ultra High Performance road car tyres. For commercial operators, a particular emphasis has been placed on durability and safety. Compared to previous generation products, the new range of Pirelli truck tyres offer a longer tyre life, greater ease of rebuilding, and improved roadholding on both wet and dry surfaces.
The technical evolution of the R:01II range touches on both the structure and the compound. The introduction of a reinforced bead means that the tyre is easier to rebuild, while the new compound formula offers a longer tyre life and better roadholding in a wide variety of conditions.
The R:01II range is sold with two tread pattern designs: FR:01II and TR:01II.
FR:01II is specifically designed for steering axles. The new generation tyre features a wider tread, leading to longer life as well as improved driving precision and roadholding. There is also an evolution of the grooves in the tyre, to maximise the expulsion of stones and other objects, boosting durability.
TR:01II is the tyre for driven axles. Thanks to its impressive roadholding in winter conditions, it has been awarded the European 3PMSF mark (Three-Peak Mountain Snowflake).
Pirelli is also a specialist in long-haul transport of people, with the new H:01 COACH range presented at Essen. This consists of FH:01 COACH, for every axle, and TH:01 COACH – specifically for driven axles.
The innovations for this range of products also centre on both structure and materials. The reinforced bead and new compound increase the durability of the tyre, leading to longer life and greater ease of reconstruction.
The TH:01 COACH in 295/80R22.5 size benefits from M+S and 3PMSF markings, underlining its high levels of performance even in cold weather seasons.
Responding to recent market trends, the FH:01 COACH in 295/80R22.5 size has an increased load index (154/149 M). The FH:01 in 315/70R22.5 and 315/60R22.5 sizes will also shortly be made available in this XL (extra load) specification.
Pirelli is also expanding its range of tyres available for trailers and semi-trailers with the ST:01 M+S. This is a new all-season tyre, designed to offer safe performance even on slippery and snowy surfaces.
The Italian firm’s focus on continuous innovation and improvement has additionally led to evolutions on the MC85/MC88 range for urban buses. With new lateral reinforcements and innovative compounds for the sidewall, it now offers increased resistance and a longer tyre life.
Respect for the environment is high on Pirelli’s agenda at Essen, with the innovations including NOVATREAD: a new range of entirely rebuilt tyres using original Pirelli moulds. The precise regeneration process and demanding quality control put in place by Pirelli means that NOVATREAD is among the top players in the market. NOVATREAD products are ideal for those looking for the same type of performance as new tyres, but at a very advantageous price.
The Essen show is also an opportunity for Pirelli to exclusively present the restyling of Truck section on the company’s official website, as well as launching a new publicity campaign.
Among the new content on the official site are two videos that demonstrate the result of comparative wet braking and fuel saving tests, as well as a video of testimonials from fleet owners and managers, operating in a wide variety of commercial sectors and throughout different parts of the world.
In the interactive section dedicated to CyberFleet, the user can get up close and personal with the key functions of this innovative Pirelli technology. This includes the Track&Trace function for vehicle data, as well as comprehensive temperature and pressure information for all tyres fitted with CyberFleet. The user can also check how many kilometres each tyre has covered, which ‘CyberFleet energy class’ every vehicle belongs to, and explore all the other functionality built into this powerful reporting tool.
The increasing numbers of fleet managers who have adopted the system do this every day, helping them manage their fleets more efficiently and making the most of their Pirelli tyres.
It’s not all about the digital world, however. Pirelli’s traditional printed magazine, “Truck”, dedicates plenty of space to the new Series:01 and all the latest truck products to come out of Milan.
All these ground-breaking solutions, produced with premium technology, means that Pirelli is a true working partner for all fleets. The vehicles that actually do the work are the backbone of all transport companies. The contact between the road, tyre and business is a continuous one – as Pirelli knows full well. This is the message at the heart of a new international publicity campaign from Pirelli, in which a truck and tyre demonstrate the symbiosis between the power of the vehicle and the technology of the tyre. Each one working in perfect harmony with the other.
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