On the occasion of the Chievo-Inter football match, the word “Pirelli” on Inter’s uniforms will be translated into Chinese characters
Milan, 10 February 2007 – Pirelli and F.C Internazionale return to a tradition of “speaking Chinese” for the third time in a little more than a year. On the occasion of the “Serie A” championship challenge between Chievo Verona and Inter, to be held at the Bentegodi Stadium in Verona on Sunday 11 February at 3 p.m., the word “Pirelli” on the T-shirts of the “Nerazzurri” team will be translated into Chinese characters. With this initiative, Inter and Pirelli aim to salute once again the numerous fans that follow the “Nerazzurri” from the Far East as well.
The Pirelli Group has a long tradition in China, where it is present with a recent industrial initiative dedicated to development and manufacturing of tyres for industrial vehicles. In upcoming months the Group will add a new plant dedicated to manufacturing of high-performance car tyres.