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Pirelli: aiming at growth in the US by equipping America's best-selling SUV

Original equipment on the Ford F-150, the Scorpion ATR
is a “multi-purpose” tyre capable of offering excellent performance
on and off road



Tozeur (Tunisia), 15 May 2006
– Pirelli is aiming to further
reinforce its position on the American market by equipping the
United States’ best selling pick-up with the new Scorpion ATR tyre.
This is a multi-purpose product that provides excellent performance
on and off road making it ideal original equipment for the most
popular SUVs.

Thanks to a specially reinforced structure, the use of latest
generation materials and a highly innovative tread pattern, the new
tyre also provides great comfort and low noise levels.

The new product further reinforces Pirelli’s focus on the American
market, universally considered to be the reference market for the
SUV segment. With this strategy Pirelli has confirmed its
positioning in the higher segments of the market, particularly in
the United States where in 2005 the tyre sector recorded 8% of its
sales, representing a growth of 18% with respect to the previous
year.

Developed in partnership with the leading automotive manufacturers,
Scorpion ATR has been subjected to intensive research and
development using Pirelli’s most advanced technologies and the
experience gained by the company in the field of motorsport. The
latest generation materials used in its construction, from the
polymers to the silica, and the innovative tread pattern with
special blocks and linear grooves, are capable of guaranteeing high
performance, greater resistance to wear and contact patch
uniformity, as well as enhancing the traction and braking values,
even on slippery surfaces, together with excellent resistance to
aquaplaning and a significant reduction in road noise.

Available in a wide range of sizes up to 24″ and coded for maximum
speeds of up to 210 kph, Scorpion ATR is destined to equip various
types of SUVs and pick-ups, from the Suzuki Jimny to the Hummer H2
and H3, the Jeep Wrangler and the Toyota LandCruiser, from the
Mitsubishi L200 Heavy Duty to the Dodge Ram, the GMC Sierra and the
Ford F series. Characterised by an aggressive, elegant design,
Scorpion ATR is also available with white sidewall lettering.

With the launch of Scorpion ATR, Pirelli has provided further
confirmation of its leadership in the SUV segment – the first
Scorpion tyre for which was introduced in the 1980s for the
Lamborghini LM002 – and extends the Scorpion range to cover all
types of use. From the Scorpion STR tyres homologated as original
equipment on the most prestigious SUVs in Europe and North America
to the Scorpion Ice & Snow for winter conditions and the
ultra-high performance Scorpion Zero for use on wet and dry
asphalt.

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