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Pirelli has the Leading Presence on the Major New Models at Geneva

Geneva, 3 March 2006 – Once again Pirelli is confirmed as
one of the original equipment leaders on an international scale,
having registered a dominant presence on the most important new
models at the 2006 Geneva Motor Show, which has just opened.

An absolutely exceptional result, since at Geneva Pirelli has the
highest overall percentage of tyre fitments, an extremely
significant result both at the qualitative and quantitative levels.
As always, the Milan manufacturer’s tyres are predominant as
original equipment on the supersport cars of the calibre of the
Bentley Continental GT, BMW M6, Ferrari 599 GTB Fiorano,
Lamborghini Murcilago 640, Maserati GranSport Spider,
Mercedes-Benz CLK 63 AMG, but also on superior class premium
models. Such is the case with the Alfa Romeo Spider and 159
Sportwagon, Audi S8, Cadillac BLS and STS-V Supercharged, Volvo S80
and C30. Pirelli is also much in evidence on the most admired cars
at the 76th Geneva show, among them Aston Martin Rapide and the
Lamborghini Miura.

Tyres from the P Zero range and the revolutionary Run Flat Eufori@
have also assumed key roles because of their adoption by the body
builders and tuners. Pininfarina’s Volvo C70 is fitted with the
18-inch diameter P Zero, the three Minis by Castagna are shod with
P Zero, Scorpion STR and Eufori@ respectively and the Fornasari and
Isotta Fraschini prototypes are both equipped with P Zero
Collection. Pirelli also stands out among the tuners, having
achieved a share sufficient to climb to the top in this specialised
area. Typical examples of Pirelli’s success among the tuners are
the powerful Brabus S V12 Biturbo 6.3 that generates 730 hp and is
based on the Mercedes-Benz S Class, which is on 20-inch P Zero
Nero; the Sportec-Porsche 997 SPR1 fitted with 20-inch P Zero Rosso
and the Jeep Grand Cherokee by Startech, which is equipped with
20-inch Pirelli Scorpion Zeros.

As mentioned, Pirelli’s tyres have not only established a record
presence in qualitative terms, but also from the extraordinary
quantitative viewpoint overall: in fact, Pirelli has the widest
coverage of all the tyre manufacturers at the Swiss show,
confirmation of the leading role the company has fully assumed on
an international scale.

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