• Share to Facebook
  • Share to Twitter

Pirelli selects Atlanta to develop new broadband technologies


The Italian company will also establish its new North American
Headquarters in Georgia, where it has an historical presence in

Atlanta, 22 September 2005 – Pirelli and Georgia Tech signed
a five-year strategic R&D partnership to develop new optical
components and systems and broadband access technologies for future
high-speed telecommunications networks. The agreement was announced
today by Governor Sonny Perdue and representatives from both the
Italian company and the prestigious Georgia research

Pirelli and scientists from the Georgia Electronic Design Center
(GEDC) at Georgia Tech will study a new generation of integrated
optical systems based on nanotechnologies and solutions for
advanced home networking. Atlanta will become the North American
operational branch of Pirelli Labs, the advanced research center of
the Group based in Milan and founded in 2001 with an investment of
$166 million, specializing in broadband access and second
generation photonics. Pirelli will also consolidate all of its
North American corporate staff activities in the new Atlanta
center, including the headquarters of Pirelli Broadband Solutions,
a new company that engineers and markets the innovations conceived
in Pirelli Labs. This alliance positions Georgia to become a
world-class center of research excellence in photonics and
broadband technologies.

“Pirelli already has a great history here in Georgia, with tire
facilities in Rome,” said Governor Perdue. I am
very proud that this great company has chosen Georgia as their new
North American headquarters location and also selected Georgia as
the home of their new company Pirelli Broadband Solutions.
Pirellis selection of Georgia as its new home
for the broadband business was driven by their recognition of the
value of proximity to Georgia Techs Electronic
Design Center (GEDC), recognized worldwide as the leading academic
research laboratory in high- speed communications electronics.”
Under the agreement, visiting scientists from both organizations
will work in Georgia Tech laboratories and in the clean rooms of
Pirelli Labs near Milan, with advanced facilities devoted to
research and development of optical components for
telecommunications based on nanotechnologies and occupy about
54,000 square feet in the Pirelli Labs building.

Pirelli’s location in Atlanta will initially include laboratory
space at the GEDC in the Technology Square Research Building at
Georgia Tech, as well as additional headquarters office space next
door in the Centergy One building. Pirelli’s initial team will
consist of executive, engineering, scientific, marketing and sales

“We are excited at the reception we have received in Georgia and
the cooperation at all levels from the governor, his staff and the
university system,” said Kevin Riddett, President and Chief
Executive Officer of Pirelli North America, Inc. “By combining the
respective know-how, Pirelli Labs and Georgia Tech will be able to
develop new cutting-edge broadband access and optical technologies
for the North American market. We view our partnership with GEDC as
a major strategic asset in our future broadband activities,”added
Giorgio Grasso, CEO of Pirelli Labs Optical Innovation.

Pirelli, a pioneer in photonics worldwide, is among the world’s
leaders and innovators in a number of fields, including its key
markets of tires and telecommunications systems.

“Today’s announcement indicates that we are making great progress
in establishing Georgia as a hot spot in the world of electronic
design,” said Craig Lesser, commissioner of the Georgia Department
of Economic Development. “We set out to make Georgia a world leader
in the design of high-speed communications systems, devices and
chips, and Pirelli’s location here takes us one step closer to
achieving that vision.”

News of Pirelli’s decision demonstrates the effect that Georgia
Tech can have on the state’s economy, noted Georgia Tech President
Wayne Clough.

“We are excited that an innovative company like Pirelli has chosen
to locate at Tech Square in partnership with GDEC. This outcome
reflects the power of linking Georgia Tech’s research and
educational assets with those of the State of Georgia to help build
the state technology sector in a time when competition for such
jobs comes not only from other states, but other nations as

Download the press release (PDF,