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The new 2005 Pirelli Calendar

Rio de Janeiro, 18 November 2004 – This evening will see the world
premiere of the Pirelli 2005 Calendar at the Copacabana Fort, the
most exclusive diary date for lovers of beauty, followers of
fashion and photography connoisseurs.

The Pirelli 2005 Calendar was produced by Patrick Demarchelier, a
world-renowned photographer, in the spectacular setting of Rio de
Janeiro, the city that never sleeps. The metropolis that, as Naomi
Campbell says (appearing for the third time in the “The Cal”)
“reflects the Brazilian people’s energetic and positive
spirit”.

Demarchelier has grasped and assimilated the spirit of Brazil (“O
espirito do Brazil” is in fact the title chosen for the backstage
film) and of Rio de Janeiro, a city dominated by strong contrasts.
His black and white photographs, investigate the most mysterious
aspects of the models of the “Pirelli Cal 2005″ seeking out the
invisible source of their allure.
Alongside Naomi Campbell (who made her debut at just 16 years of
age in the 1987 Calendar by Terence Donovan, returning in 1995 for
the one by Richard Avedon) are Filippa Hamilton and Isabeli Fontana
(already chosen by Bruce Weber for the 2003 edition), Adriana Lima,
Diana Dondoe, Erin Wasson, Euguenia Vodianova, Julia Stegner,
Liliane Ferrarezi, Marija Vujovic, Michelle Buswell, “Valentina”
and Valeria Bohm. This is truly an international event with three
Brazilians, two Americans, one Russian, one Montenegrin, one
Romanian, one Swede and one German. “The Pirelli Cal is the world’s
most prestigious calendar. It is pure art”, says Demarchelier,
whose masterly use of light, strong contrasts and striking
portraits are quite the opposite of Nick Knight’s imaginative and
highly coloured calendar last year. The Pirelli 2005 Calendar thus
marks a return to the traditional technique of black and white
photography that also characterised the calendars by Arthur Elgort
(1990), Peter Lindberg (1996), Richard Avedon (1997), Bruce Weber
(1998) and Herb Ritts (1999). As the art director, Douglas Lloyd,
states, “every image is a graphic portrait, classic but at the same
time modern, exalting the beauty of the female body.”

The French photographer uses a personal technique that ensures the
immediacy of the result, taking direct positive shots on Polaroid
film. His photography stands out for its capacity to apply the most
sophisticated studio techniques to spectacular, luminous locations,
creating images that are fluid and at the same time immersed in
nature. Demarchelier has chosen two particular locations to
immortalise his muses and to re-create in the open, the environment
of the photographic studio: a dune on the beach and the luxuriant
garden of a colonial house. The elegance and fresh spontaneity of
the young models give the photos a sense of expression and natural
beauty, in line with the exuberance of Brazil.

The result is a truly unique version of the Pirelli Calendar, made
up for the first time of 22 pages. The Calendar closes with a
lively collage of shots “stolen” by the great photographer in a
famous Rio discotheque, during the party that concluded the
shooting. Always attentive to detail, Demarchelier chose the
model’s clothes with particular care. These, he comments, “confer
elegance and an aura of mystery and emotion on women”. Intriguing
and sensual, the garments were specially designed to underline
contrasts and geometrical lines. Standing out amongst the clothes
worn by the models is the Pirelli Pzero line, to which Demarchelier
dedicates his August portrait.

The twenty two year old Brazilian model Valeria Bohm, who won the
“Garota Tim” competition promoted by Tim Brazil in collaboration
with MTV, also took part in the photo sessions. Voted for by SMS,
she beat off competition from the other 14 splendid girls specially
selected by the agency Ford Models. “This is my first great
chance”, Valeria commented, on winning her place in the legendary
Pirelli 2005 Calendar.


Download the Press Release (PDF, 9Kb)

Categories: Institutional