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Pirelli wins a prize in the USA

PIRELLI’S ” MIRS e-FACTORY” WINS THE AMERICAN FROST & SULLIVAN
2001 AWARD FOR TECHNOLOGICAL INNOVATION

Milan, January 11th, 2002 – Pirelli have won the ” Market
Engineering Technology Innovation Award 2001″ awarded in the USA by
Frost & Sullivan, the California-based industrial research and
studies company. The award is for the development of the new MIRS
technology (Modular Integrated Robotized System) used for the
design and manufacture of tyres.

Pirelli received this prestigious award ” for clear superiority
in tyre industry technology: Pirelli’s outstanding achievement lies
in being the first company to create a tyres e-factory, and in its
ability to manage the whole business cycle on-line, thus driving
down production costs” .

The highly effective MIRS system is a fully automated e-factory,
providing maximum manufacturing flexibility. The factory is
entirely computer-managed, from the processing of the order through
to delivery of the end product. In the view of Frost &
Sullivan’s analysts, ” Pirelli have achieved an 80% increase in
productivity thanks to the use of robots, which also means savings
in labour, materials and energy costs” . Production times have also
been significantly reduced: with traditional technology up to six
days are needed to produce all the components of a tyre and then
assemble them. Whereas with MIRS the whole process takes 72
minutes.

Three MIRS e-factories are currently operating in Italy,
(Milan-Bicocca), Germany and England. The Breuberg factory in
Germany produces the Eufori@ Run Flat tyre (which guarantees
completely safe performance for up to 150 km, even after a
puncture). The tyre is fitted to the new Mini Cooper produced by
BMW.
In the meantime in Rome, Georgia, the factory that will house the
first MIRS e-factory in the United States is currently under
construction.

As Alfred Ortiz, Frost & Sullivan’s industrial analyst put
it: ” The setting up of MIRS in North America will push other tyre
manufacturers to follow Pirelli’s leadership in manufacturing. As
the sole creator and owner of MIRS technology, Pirelli have clearly
demonstrated their worldwide cutting edge leadership in tyre
manufacturing” .