Market Overview


The growth of the Premium segment is confirmed at a rate three times higher than the non-premium in a changed global macroeconomic scenario.


The 2013-2017 Plan comes at a time when the macroeconomic context has changed substantially. 2012 and 2013 were strongly affected by the crisis which hit the European economy particularly hard.

Between 2013 and 2017, global GDP growth will be driven by China and the United States of America, with an average growth rate per year of 7.8% and 3.1%, respectively.

The Region with the lowest growth outlook is Europe: the GDP of 18.9 trillion USD expected for 2015 will only be reached in 2017.


2013-2017 Economic growth outlook


70% of global GDP growth will rely on RDEs in the 2013-17 period.




Evolution of the Vehicle Parc


According to current estimates, the number of vehicles in use is expected to grow by 3.7% per year on average until 2017.





Incidence of the Premium segment


The incidence of the Premium segment is steadily and continuously increasing.



Europe and Nafta are the main markets: over 60% of Premium sales will be made in those two Regions. The weight of APAC is, however, on the rise. This Region will absorb 30% of global Premium sales (+3 pp vs. 2013).



Car Tyre market


Already in 2011, ahead of the market, Pirelli was able to identify Premium as the segment with the highest growth potential.


In the Tyre market, Premium is expected to grow at a rate three times higher than non-premium, with an average increase of 7.3% per year at global level between 2013 and 2017, as against 2.4% in the non-premium, the overall growth rate being +3.6%.


By 2017, Premium is expected to account for 26% of the total Tyre market and namely, 38% in mature markets and 15% in RDEs, with a growth of 4 percentage points compared with the estimated 22% in 2013.


Last revised: 19 Dec 2013