Research and Development

To Pirelli, “Premium” means cutting edge technology coupled with product excellence.

Pirelli R&D can count on:

  • More than 40 years of experience in the Premium segment;
  • HQ in Milan and 10 Regional centres, 1400 engineers and numerous ‘open innovation’ projects with University research centres and car makers;
  • R&D budget totally dedicated to Premium equals 7% of Premium sales;
  • Global partnerships with the most prestigious car makers to meet the more demanding requirements in terms of performance, safety and product customization, which are key for the Replacement market development.


R&D Innovation Loop

2013-2017 Targets

Achieving 2013-17 targets requires a further innovation effort:

Development of 14 new product lines, of which 6 for the Winter season, designed for the global market and taking into consideration the specific Regional peculiarities. Focus on niche products, like Runflat, Seal Inside and Noise Reduction.

Launch of 10 new Pirelli and 11 Metzeler products, including a new Radial line for the South American market and Metzeler Custom Touring line for North America

11 new Tyres, including the new Regional with a greater mileage and tread reconstruction technology, Highway and City with top rolling resistance and completion of the Winter range. A further development of Cyber Fleet service range is also envisaged.

Renewal of the product range and co-operation with major brands - John Deer, CNH and AGCO – in OE, with the further aim of developing products meeting local requirements.

Last revised: 19 Dec 2013