Research and Development


To Pirelli, “Premium” means cutting edge technology coupled with product excellence.


Pirelli R&D can count on:

  • More than 40 years of experience in the Premium segment;
  • HQ in Milan and 10 Regional centres, 1400 engineers and numerous ‘open innovation’ projects with University research centres and car makers;
  • R&D budget totally dedicated to Premium equals 7% of Premium sales;
  • Global partnerships with the most prestigious car makers to meet the more demanding requirements in terms of performance, safety and product customization, which are key for the Replacement market development.

 

R&D Innovation Loop





2013-2017 Targets

Achieving 2013-17 targets requires a further innovation effort:

CAR:
Development of 14 new product lines, of which 6 for the Winter season, designed for the global market and taking into consideration the specific Regional peculiarities. Focus on niche products, like Runflat, Seal Inside and Noise Reduction.

MOTO:
Launch of 10 new Pirelli and 11 Metzeler products, including a new Radial line for the South American market and Metzeler Custom Touring line for North America

TRUCK:
11 new Tyres, including the new Regional with a greater mileage and tread reconstruction technology, Highway and City with top rolling resistance and completion of the Winter range. A further development of Cyber Fleet service range is also envisaged.

AGRO:
Renewal of the product range and co-operation with major brands - John Deer, CNH and AGCO – in OE, with the further aim of developing products meeting local requirements.

Last revised: 19 Dec 2013