Market scenario
Tyre market in the next 5 years
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Over the last ten years, the tyre sector has seen constant expansion: +9% the average annual rate of growth between the years 2000 and 2009 while the decline seen between 2008 and 2009 (-10%) as a consequence of the global economic crisis, was recovered in 2010. In this context, Pirelli was the only operator, among the majors, to increase its market share, up 0.7 percentage points, thanks to constant product innovation and effective management of operations.
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In the next 5 years annual growth rate of the sector is forecasted at 7%.
Last Revised : 11 Jan 2011