Pirelli today

  • Pirellioday is already a macro-regional player, the leader in Latin America and with a geographically competitive industrial presence.

  • The company holds a pre-eminent position in the ‘Premium’ segment, has consolidated relationships with the most prestigious car marques and offers a complete range of ‘green’ products, which today already account for more than 36% of its sales.

  • Pirelli may also rely on:

    • A strong Brand (With a brand value estimated by Interbrand of approximately 1.8 billion euros) which represents a potential to be leveraged through its involvement with Formula One.

    • An outstanding R&D activity In the tyre sector, Pirelli is among the companies that invest most in research and development (approximately 3% of sales annually)

    • Its management is multi-cultural and young (280 top managers that lead the company come from 15 nations and are on average under 46 years of age).


Last revised : 08 Apr 2011