Pirelli in 2015

Thanks to the actions of the Industrial plan, Pirelli will be completely transformed:

  • More and more a Premium Player,

  • with a growing weight of the turnover from from fast growing economies

  • more efficient through new sites or new machinery




The company will have facilities that are highly specialized in the ‘Premium’ segment and located in high-growth countries with favourable industrial costs like Cina and Romania.

The geographic distribution of production facilities will ensure a balanced presence between:

  • mature markets (Europa and North America)

  • rapidly growing economies (RDE)

  • and Latin America

Each area will account for one thirds of the group’s profits in 2015. The reinforcement of its position in these regions will reduce the company’s exposure to possible economic downturns which could affect a specific area.


Last Revised : 11 Jan 2011