Investment Plan 2011-2015
| INVESTMENT PLAN | NEW PROJECTS |
In a market scenario characterised by the growth of the car park at a global level, and particularly of the Premium segment, Pirelli will invest 1.9 billion € from 2011 to 2015, of which 1.2 billion in the first 3 years.
This investment, funded entirely by the cash flow generated by operatios, will be devoted mainly to increasing Premium production capacity.
A new phase is strating for Pirelli, which over the last 5 years (2006-2010) has targeted its investment activities to rationalising production in mature/high-cost countries, improving the product mix and to start-up activities (China and Romania).
In 2015 Pirelli’s total production capacity will be 88 million pieces of which 80 million Consumer and 8 million Industrial

From a geographical point of view:
17% of total investments will be devoted to improving the product mix and increasing efficiency in mature markets,
while 83% of the 2011-2015 investments will be targeted to increasing production capacity in Latin America and in rapidly developing economies such as China, Romania, MEA (Middle East Africa).