Strategy by geographical area

EMEA

NAFTA

LATAM

ASIA-PACIFIC

Market scenario
Between 2010 and 2015, consumer segment volumes in the Emea area are expected to grow by 2.1% to 501 million units, while the industrial segment volumes are seen growing 3.7% to 35 million units.

Growth strategy
In this geographic area, Pirelli sees an increasing focus on the high-growth Premium segment to satisfy the increase in volumes, in line with the evolution of the market. The company also intends to consolidate its leadership in the Moto segment and launch production in Russia concentrating on Winter and Agro tyres.

Targets
These actions will lead to a average annual revenue increase of 6% between 2010 and 2013 (to about 2.8 billion euros) and lift the Ebit margin from “mid single digit” to “double digit” by 2013.