Industrial Plan 2011-2013: guidelines

On 4 November 2010 Pirelli presented to the financial community its Industrial Plan 2011-2013 with a view to 2015.

Just one year since the presentation of its previous plan, Pirelli:

  • has completed the total transformation of the Group into a “pure tyre company” thanks to its sale of non-strategic activities (Telecom Italia, Alcatel-Lucent Submarine, Oclaro, Pirelli Broadband Solutions) and its separation from Pirelli RE
  • has achieved, a year ahead of time, the economic-financial goals set for 2011.



The new plan foresees:

  • a greater focus on the Premium Tyre segment (growing faster than the market rate) and in which Pirelli is leader,
  • a redistribution of production among Rapidly Developing Economies (RDE), Latin America and mature markets, where each of the three areas will account for 1/3 of the Group’s profits by 2015,
  • the technological upgrade of production sites and machinery (60% of production by 2015 will come from sites and plants less than 10 years old).

This strategy and the planned measures will enable Pirelli to achieve an average annual increase in revenues of 8% over the three-year period 2011-2013 and a progressive increase in profitability with an EBIT margin in 2013 between 10.5 and 11.5%.

Last Revised : 08 Apr 2011