• - to strengthen its presence in the Premium segment, which is growing faster than the market as a whole

• - to improve profitability by achieving significant efficiencies

• both in the first fit market, thanks to its collaboration with the most prestigious car brands: from Ferrari to Lamborghini, and Bentley to Audi, BMW, Mercedes, etc

• and on the replacement market, in which Pirelli pursues a value strategy, with a portfolio of technologically advanced products able to satisfy consumer demands in terms of safety, performance and defence of the environment.

• - continuous product innovation (30% of sales will be of new products)

• - consolidation of the Pirelli brand with the company’s entry into Formula 1, a very popular sport in the rapidly expanding economies Pirelli is hoping to grow in

• - increased capacity in high growth areas, with competitive industrial costs.

• - increase the proportion of production in low cost countries (80% in 2015 compared to 71% in 2010).

• - promote a “local-for-local” approach (89% of production in 2015, compared to the current 83%) with consequent reduction in logistics and import costs.

• - renew plant and machinery (52% of production in 2015)

achieving significant efficiencies and improved profitability.

• The Moto business unit will continue with its focus on ‘Prestige Premium’ segment in Europe and North America, while in Latin America it will continue to leverage the brand in all market segments.

• Current production in Brazil (conventional tyres) and in Germany (radial tyres) will be accompanied, beginning from 2012, by new production capacity in China of one million radial tyres In synergy with existing Pirelli plants, this will allow the group to better satisfy demand from the Asian replacement market and to depend on ‘local for local’ production to supply original equipment for Japanese producers.