investors

Transformation. Over 2009-2011 Pirelli will use the discontinuity of external scenario to transform the Group, catching new opportunities for growth and development.

Focus on core business. The target is to achieve a better standing among the automotive industry leaders through better focus on Tyre, its core business, as well as on filters.

"Green performance". All the businesses of the Group will be geared to developing innovative products and solutions in line with the "green economy" concept that shows considerable growth opportunities in a number of sectors: sustainable mobility, environmental-friendly real estate and renewable energy. Environmental compliance and awareness are currently values acknowledged by the Governments of many Countries through financial aids and by consumers alike. Pirelli's ultimate target is to double, at the end of 2011, revenues from the "green" business vs the Group overall sales, moving from 20% to 40%.
2009-2011 Group target are displayed on "Target Achievements"