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Speed and flexibility. Pirelli Tyre timely reacted to the economic downturn by launching in 2008 a restructuring program to adjust its production capacity to the new market scenario.

Industrial positioning. 76% of Pirelli Tyre sales are concentrated in the Replacement business that is the least affected by the crisis of the automotive sector.

Geographic positioning. The Group is already in China, where start-up is over, in Latin America, Egypt, Turkey, Romania and Russia and it will further rationalize its manufacturing sites. More specifically, the industrial business already accounts for 87% of Pirelli's production which is concentrated in low cost countries. This is a unique competitive advantage vs the average of the 4 major competitors that concentrate only 50% of their production in these countries.

Innovation. The evolution of Mirs, Pirelli's robot-driven system for tyre production, will further develop through the use of new environmental-friendly materials. This will bring about both environmental and production costs benefits. "Green tyres", in line with new environmental standards, will be developed for a number of business segments.