The value of the Brand

The "P Lunga" is the distinctive mark of Pirelli, the element which in the collective imagination evokes above all the product that symbolizes its core business: the tyre. The logo created almost by chance in 1908 has since stood for a solid tradition of manufacturing, quality products and service, as well as the vital requisites of reliability, strength, innovation and concern for the environment. The Pirelli brand thus stands for over 100 years of hard work, success and leadership that has endured throughout the many cultural and social changes of our age.

With a brand value estimated by Interbrand in 2010 of approximately 1.8 billion euros, the Pirelli brand represents a potential to be leveraged and will become even stronger through the involvement with Formula One.