The Pirelli ethic
Sustainable development is a key component in the culture and history of Pirelli. Over the years, this ethical choice has become the key to the strategy of the company which recognizes the close ties between economic, social and environmental considerations. Pirelli is convinced that each corporate decision must be based not merely on expectations of business growth, but also on the positive repercussions that it might have for the quality of the environment and the wellbeing of society.
The code of ethics of the Pirelli Group regulates the activities of its top management and the behaviour of its employees, suppliers and customers. The group pursues the creation of value for its shareholders as a priority, directing its industrial and financial strategies, and its operating policies, towards the efficient use of its resources.
Pirelli undertakes to guarantee equal treatment to all the categories of its shareholders, and the communications with all its stakeholders are aimed at transparency, respect for the criteria of correctness and clarity, and equality of access to information. Correctness that, with courtesy and collaboration, characterizes Pirelli's attitude to its customers, with the aim of providing immediate, qualified responses that meet their needs.
Pirelli sees sustainable investment not as a cost, but rather as a modern competitive strategy that can help the company to grow and develop further profits.
Pirelli contributes to the economic well-being and growth of the communities in which it operates by supplying efficient and technologically advanced services, working with local authorities in the fullest respect of their reciprocal autonomous areas, supporting cultural and educational initiatives designed to promote individuals and improve their living conditions.
The individual represents an essential resource for Pirelli, in the awareness that the professional contribution made by its employees, respect for workers' rights, and the protection of health and safety in the workplace are factors in its success.