Business

Pirelli has been in the tyre manufacturing business for over a century. Over the years, the Group has created new businesses in other sectors, thanks  to its continual focus on research and innovation in products and services.

Tyres represent the strategic asset of the group identified as Pirelli Tyre.

The manufacturing structure of the company consists of 19 plants in 11 countries throughout the world, and a commercial network that covers over 160 companies.

With a turnover of 4.772 million euros in 2010 Pirelli is the fifth largest tyre company in the world, and the leading company for high range products.

The business of Pirelli Tyre consists of two main segments: Consumer (70% of total revenues) deals with tyres for motor vehicles, sports utility vehicles (SUVs), light commercial vehicles and motorbikes; and Industrial (30% of revenues), which means tyres for buses, heavy trucks, agricultural machinery and steelcord, the fundamental strengthening element for radial tyres. These businesses are in turn focussed on two different sales channels: replacements (75% of 2010 revenues), tyres for vehicles already and on the road, and original equipment (25% 2010 revenues), directly focussed on manufacturers.

Pirelli's technological skills and innovative approach have allowed it to consolidate agreements with the most prestigious motor vehicle and motorbike manufacturers in the world. Pirelli is synonymous with quality and the ultimate in performance. And it is in the high tech and superior performance segment of the high-end market that Pirelli Tyre has, over the years, built its leadership.