Pirelli in 2015
In 2015 Pirelli will have completed the shift from Regional Premium to Global Premium Leader.
The leadership in the Industry will be characterized by:
- The prevalence of the Premium business: 60% of our Car Revenues and 81% EBIT are Premium,
- Increasing contribution to Premium Revenues from RDEs (34%),
- Greater exposure to the highly defensive Replacement business – 79%,
- Improved efficiency with more than 60% of production will come from new plants and machinery and 82% of our tyres will be produced and sold within the same Region.
Last Revised: 14 Mar 2013