Strategy and targets by geographical area
In the Mea area (Middle East and Africa) Pirelli has two competitive production facilities for the Car and Truck segment. Strategy in the region includes the following:
- rebalancing of capacity, away from mass market Original Equipment to increase the more profitable Replacement segment,
- reinforcement of the retail sales network and franchising in key markets,
- improving the production mix.
In the period 2011 to 2014, revenues will rise from 530 million Euros in 2011 to 600 million Euros in 2014, with average annual growth of 4%. The Ebit margin is seen at mid teen over the period.