Strategy and targets by geographical area
In the Asia-Pacific area (Apac) Pirelli is also focused on the Premium segment, in particular in the Car and Moto markets.
Demand in the segment is forecasted to grow substantially, as shown by the continued capacity investments in the region by European Premium OEMs.
Long-standing partnerships with such brands will drive the growth in OE whilst the Replacement Channel will take advantage of the increase advertising spending and constant development of the distribution network.
Formula 1 exposure, will substantially benefit the Pirelli brand perception in the market.
In the period 2011-2014 revenues will grow from 370 million Euros in 2011 to 690 million Euros in 2014, with an average annual growth of 23%. The Ebit margin is expected to grow from low single digit to double digit by 2013.