Mission and Values

The Pirelli Group focuses on growing its business and creating value by developing high quality and high technology products and services with low environmental impact. In pursuing its objectives, Pirelli strives to combine financial profitability and social responsibility. In accordance with its long industrial tradition, with over a century of expertise, the Group aims at continual international expansion while maintaining strong roots in the local communities it operates in.


interactive overview

mission

To develop products that are ground-breaking in terms of quality, safety and respect for environmental and social sustainability, able to satisfy the demands of out customers and of all our other stakeholders, through the Group's capacity for research and innovation and the skills of our human resources.

values

- Assure Differential Performance.
- Guarantee Safety.
- Protect the Environment.
- Satisfy the Customer.

BRAND PROMISE

Our claim "Power is nothing without control" is the essence of Pirelli's products and actions: high performance, research and innovation, combined with responsibility, safety, and respect for the environment and sustainability.

AIMS

To continue to be leaders in world markets, anticipating industrial transformations. To embrace the challenge of "green performance" and concentrate the Group on its core business of tyres , accompanied, thanks in part to the research efforts of Pirelli Labs, by the development of environment-related businesses, starting with our antiparticulate filters. Pirelli predicts that by 2011 40% of its revenues will be generated by "green" activities.

 

Last Revised : 12 Oct 2011