Pirelli has chosen film, distributed via the internet, to promote the group brand and business activities.
This innovative choice was rewarded with the success of The Call, the first short film made by PirelliFilm, directed by Antoine Fuqua (whose credits include films such as King Arthur and Training Day), featuring John Malkovich and Naomi Campbell.
Later on, Uma Thurman will star in Mission Zero, the latest Pirelli short film, directed by Kathryn Bigelow, director of Strange Days and Point Break. In this, the main character is the victim of a series of events that are apparently inexplicable, with breath-taking chase scenes. The mystery will only be revealed in the final scenes of the film. Director Kathryn Bigelow has made a masterly interpretation of the script creating great emotional and psychological tension to this action film.