Formula 1™

Pirelli will supply tyres to the Formula One World Championship for a three-year period between 2011 and 2013. The FIA (Fédération Internationale de l'Automobile), the Teams, represented by FOTA (the Formula One Teams Association), and Formula One's organising body, represented by FOM (Formula One Management) have chosen Pirelli as their exclusive supplier, based on the specific proposals to guarantee technical and operational stability to the competitors.

Pirelli's return to Formula 1 also has a firm eye on the future, as in full collaboration with all the teams, research into innovative new tyre developments is a vital part of this exciting programme.

Pirelli is planning to make important investments in corporate communications, in order to make the most of the high profile and cutting-edge technology that go hand in hand with supplying Formula 1: This communications campaign will principally help to support Pirelli's increasing profile in emerging markets: Latin America, the Middle East and Asia Pacific, which are all areas frequently visted by Formula 1.

The global visibility guaranteed through extensive media interest in Formula 1, together with dynamic plans to leverage Pirelli's involvement in an activity central to the company's core business, represents a unique opportunity for the brand to maximise its return on investment. The last Grand Prix victory claimed by Pirelli was the 1991 Canadian Grand Prix, with Nelson Piquet driving for Benetton.