50° Anniversary

50° Anniversary


Published for the first time in 1964, the Pirelli Calendar is celebrating its 50th anniversary in Milan with a series of initiatives and a special evening event for guests, journalists and collectors from all over the world, in Pirelli’s contemporary art venue, HangarBicocca.

Pirelli is organising a host of initiatives to celebrate the anniversary. In June 2013 a special shoot was arranged in New York with star photographers Peter Lindbergh and Patrick Demarchelier (the former shot the calendars for 1996 and 2002, the latter those of 2005 and 2008) and a cast of models who encapsulate the look of the most recent Calendars: Alessandra Ambrosio, Helena Christensen, Isabeli Fontana, Miranda Kerr, Karolina Kurkova and Alek Wek.

On the occasion of the 50th anniversary celebration, today sees the opening of a retrospective exhibition in Pirelli’s ‘HangarBicocca’ venue in Milan. The exhibition, which will be open to guests at the event, and then to the public on 23 and 24 November 2013, is a chance to explore 50 years of “The Cal”™, in more than 160 images by more than 30 photographers who have worked on the Calendar over the years.

To celebrate this milestone anniversary, Pirelli has decided not to produce a 2014 Calendar, but instead to release the unpublished 1986 Pirelli Calendar created by Helmut Newton, which to date has been kept under wraps in the company’s archives. The lengthy reconstruction work carried out by the Pirelli Foundation contributed to making this project possible.

Almost 30 years on, this calendar, which capitalises on the lucky coincidence that 1986 and 2014 have the same calendar year, will now see the light as part of the anniversary celebrations.

Last Revised: 22 Nov 2013