The decade from ’84 to ‘94
1984 finally saw the hotly awaited return of the Calendar. Under a new art director, Martyn Walsh, the Calendar went back to its roots, including discreet, almost subliminal references to the Group’s hero product: tyres.
On the beaches of the Bahamas, alongside the beautiful models photographed for the 1984 Calendar by Uwe Ommer, mysterious tracks appeared in the sand: the tread pattern of Pirelli’s latest creation, the P6 tyre. In terms of product placement it was a subtle but all-pervasive presence, evoking the technology that dominated the era.
In 1987 Terence Donovan created a groundbreaking Calendar featuring only black models, which included a 16 year old Naomi Campbell at the start of her career. The following year Barry Lategan included a male model for the first time in this traditional showcase of female beauty. In 1990 Arthur Elgort produced the first Pirelli Calendar all in black and white, devoted to the Olympics and the German film director Leni Riefenstahl.