Press & Posters Campaign: The Fist
The 2002 spring campaign added rings and historic automotive brands to the fingers of the fist: Alfa Romeo, Maserati, Lamborghini, Ford Subaru and more "Power is nothing without control" is the slogan.
The creative style of the Armando Testa agency uses language that is unusual and exclusive, that is at the same time, with its simplicity and visual synthesis, capable of communicating the expressive force of the Pirelli product.
2002 TV campaign: The Grip
For its 2002 television commercial, decided to make Pirelli a Hollywood action movie, again under the auspices of the Armando Testa agency.
"The Grip", as the commercial was called - was an adventure film that represented the exclusivity of Pirelli tyres in just 30 seconds of pure emotion.