2000 CAMPAIGN


THE CANYON CAMPAIGN

The Canyon Campaign

Pirelli chose the Internet as the communication tool for the launch of its 2000 tyre advertising campaign.

The incontested star of the commercial, set among the famed peaks of the American West, was the P6000 Powergy, the new generation tyre that combines performance, safety, comfort and lower fuel consumption.

The success of the web campaign brought the commercial to the televisions of Italy and 27 other countries.


 

Last Revised: 17 Mar  2014