Francesco Gori, managing director of Pirelli Tyre and director general of Tyre and Parts, spoke as president of the ETRMA (European Tyre and Rubber Manufacturers’ Association) at the international conference on road safety, which took place on Wednesday 2 December at the European Commission in Brussels.

Inaugurated by vice-president Antonio Tajani, the European Transport Commissioner, the conference presented the guidelines of its new action plan for road safety for the period 2011-2020 and sought the commitment of everyone – institutions, experts, companies, citizens – in pursuit of the objective of a reduction in the number of victims of road accidents.

Francesco Gori, special testimonial at the session on the safety of vehicles and the infrastructure, presented the priorities of the ETRMA, placing an accent on the fundamental role of the tyre, the only point of contact between the vehicle and the road. Checking tyre pressures, the use of winter tyres and of homologated tyres were among the crucial components for travelling in safety.

To know more:

http://ec.europa.eu//road safety/ 

http://www.erscharter.eu/

Pirelli Tyres and Parts

The objective of the commitment: develop new policies – in particular for the control of CO2 emissions – as a response to the urgency of the question of climate change.

The basic structure of the agreement envisages:

• a maximum limit of global emissions and a long term procedure for the reduction of all gas sourced emissions of greenhouse effect for the period 2013-2050.
• immediate commitment by the industrialised countries for the ‘de-carbonisation’ of the economy
• intervention by the developing countries to delineate a plan for the reduction of emissions.

To read the text of the Communiqué, download the pdf

The Copenhagen Communiqué will be presented at the next United Nations Conference on the climate due to take place from 7 December. Pirelli Tyre and Parts, together with ENEL and Telecom, is among the Italian signatories of the paper, a testimony to the Group’s commitment to a sustainable environment.

In 2007, Pirelli Tyre had already adhered to the Bali Communiqué on the occasion of the United Nations Conference there on climatic change, together with 150 other international companies, a document for concrete strategic development through joint intervention of governments for an exhaustive world agreement on the climate.

To know more: http://www.copenhagencommunique.com/

The main inspirer of ‘HSE Campus’ is that of evaluating specialist knowledge present in the company, making it available to whoever can obtain benefit from it for professional reasons, and in doing so grow the culture of health and safety at work within the Pirelli Group.

‘HSE Campus’ is an itinerate school: after the first lessons in Turkey, the initiative went to Carlisle (UK), Settimo Torinese, Bollate (Italy) and lastly Yanzhou (China) with satisfactory results.

Now under development are new courses on the evaluation of chemical risk, the best investigation techniques of the cause of accidents and systems for the improvement of safety in maintenance operations.

Yesterday (10 November) at Slatina the Sports Lyceum of Inter Campus Romania was inaugurated, the programme that uses the game of football as an instrument of social integration, developed by FC Internazionale in collaboration with Pirelli and the New Community Association. 

Those attending the ceremony included Enrico Malerba, CEO of Pirelli Tyre Romania, Darius Diaclov, Mayor of Slatina, Aldo Montinaro, technical director of Inter Campus and Don Gino Rigoldi, president of the New Community.

“For Pirelli, after substantial investments in the Slatina production centre, to participate in the improvement of the local community’s social situation is a moral duty. The people who work for Pirelli live in Slatina, so it is right that we contribute to the development of their city. Through this project, we wanted to help all the children, both those who are well-off and those less so”, declared Enrico Malerba, CEO of Pirelli Tyres Romania.

“Pirelli is an example of commitment in the social and sporting life of Slatina”, said Darius Dialcov, Mayor of the city. “They train and educate the young generation, help them to develop themselves. I am pleased to see that 50 children from Slatina have been rewarded in this way”.

It was Christian Chivu who opened the 2009-2010 season of Inter Campus Romania, the Inter champion and Rumanian national player who is the star testimonial of this initiative, which aims at the social integration of boys from eight to 14 years-old through the activity and values of the sport.

The ship that begins this journey on the web flies the Italian flag. A tyre-narrator welcomes visitors and accompanies them through the years and in the areas built up by Pirelli, while sound effects and music recall the most significant stages, together with a video and multi-media material that mark the road, going deeper into the principal stages. In short, a young and entertaining account of a story that has become 80 years old, but which conserves the flavour and freshness of “being Brazilian in Brazil”.

For the seventh consecutive year, Pirelli has been confirmed in the twice-yearly review of Financial Times sustainability indices FTSE4Good World and STOXX, which measure corporate performance in terms of respect for international standards of economic, social and environmental sustainability. British independent research provider Eiris, working for the Financial Times, evaluated among other corporate characteristics: sustainable supply chain management, ethical behaviour rules, means of prevention and management of risk, environmental impact management and relations with stakeholders. The review did not admit new companies to the Automobiles & Parts segment of the indices, continuing to include Pirelli as the only Italian company included in that segment.

More on FTSE4GOOD Indices on our site.

The Agency has run an annual European Campaign since 2000. With more than 30 countries participating, and some 4 million information materials distributed in all official community languages, the European Campaign has become one of Europe’s largest annual awareness-raising campaigns.

The Campaign faces a different theme each two years and, for 2008 and 2009 the subject is “Risk Assessment”. The two-year risk assessment campaign seeks to promote the idea of a participatory approach to risk assessment. It is essential for the workforce to be consulted and involved in the risk assessment to ensure that hazards are identified not only from principles of knowledge but also by knowledge of working conditions and patterns of adverse effects upon workers.

Pirelli’s engagement within this Campaign range from spreading of a risk prevention “culture” through both internal and external company communication channels, to organizing ad hoc meetings by Pirelli sites with the participation of Representatives form the Agency.

The spirit with which Pirelli adheres to the Campaign has been clearly expressed by Francesco Gori, CEO and Managing Director Pirelli Tyre:  “Attention to health and safety in the workplace has always been an important part of the culture of Pirelli, in all our factories and offices throughout the world. Knowledge, understanding and above all internal sharing of the concept of risk are key elements that we focus on, with the goal of raising the general awareness of the Company on a theme which, more than a collection of rules to respect, is a matter of culture. It is with this spirit that we adhere to the EU-OSHA campaign.”

More on the Campaign and on Pirelli’s engagements in the dedicated web page of the Agency’s site http://osha.europa.eu/en/campaigns/hw2008/partners/Pirelli

• Green performance is the Group’s password by which to affront the recession and sustain global competitiveness. In Pirelli World, the commitment of Pirelli Eco Technology in Holland and China through interviews with Davide Fedeli and Francesco Ceriani.
• Working Pirelli: 137 years of work in the factories of the world told by a book, an exhibition and a conference. The Pirelli Foundation is born for the promotion of Pirelli’s business culture.
• The search for excellence never stops. At B.U. Moto they change the approach to sales with a new training programme for the whole commercial structure.
• How do you achieve 40% of market share? The Petinsa-Pirelli case: focus on model distribution in Uruguay.
• And then from Brazil the backstage pictures of the 2010 Cal, the Pirelli PZERO collection for the next season and much, much more…

Pirelli World nr 56 Aug09

 Pirelli World, an English language quarterly magazine targeted at the Group’s management around the world, is published in Milan and distributed to all Group  affiliates worldwide.

The conference, in which members of the political, union, culture and entrepreneurial worlds took part at the invitation of the President of the Chamber, was born of the recent publication of “PIRELLI – STORIES OF WORK. Men, machines and ideas”, a book produced by Pirelli and published by Mondadori, which covers 136 years of the company’s history, recounting the social and economic reality of the country.

‘Internationalisation’, ‘technological innovation’ and ‘moral stature’, the values of Pirelli on which President Fini paused in his introductory speech, before handing over to Marco Tronchetti Provera, chairman of the Pirelli Group, who reminded the audience at the Sala della Regina that ‘passion’, ‘sense of belonging’ and ‘competence’ have enabled Pirelli to continue to be a bearer of innovation over time.

Of an anthropological, economic and social type, the contribution of Jean Paul Fitoussi, author of one of the three prefaces of the book (the others were by the writer  Erri De Luca and Antonio Calabrò, Pirelli’s director of Institutional Affairs and External Relations), remarked on how “one cannot imagine the future of the world without the wheel“, because “the wheel is an indispensable instrument that enables man to move about, like glasses are to reading”.

“An unusual book, particularly courageous, also of great usefulness“, was the comment of Sergio Cofferati, who in his speech recalled Leopoldo Pirelli as one of the most avant garde contributors to the debate on the social conflicts of industrial civilisation.

Lastly, the remarks of the Minister of the Economy, Giulio Tremonti, who directed the attention of the audience to the importance of the patrimonial account in evaluating a company, an account that gives back the historic patrimony of a company, ‘photographing’ in that way a system of values and the values themselves that its financial account does not contemplate. A sophisticated metaphor for administrators, for whom the Minister recalled how ‘competence and prudence’ are at the basis of a successful management.

The conference concluded with the wish, on the part by President Gianfranco Fini, for at least another 136 years of life for Pirelli.
An extremely important afternoon for the Group which, in the splendour of the Sala della Regina, gave voice to the work of all the Pirelliani, advocates of a model history for the economy, but also for the social and cultural life of Italy and the world.

Present in 29 countries, the Reputation Institute monitors over 600 companies of which they evaluate the quality of their products and services, financial performance, innovative character, leadership, work environment, social and ethical responsibility on the basis of the level of trust, admiration, esteem and respect accorded to them by public opinion.