Sustainability Channel

THE MUSEUM OF RUBBER IS BORN IN MILAN

Rubber is a widely used material in our daily lives. Where does it come from? What is it for? How is it transformed?

To provide answers to these questions and more, the new interactivity area devoted to rubber was inaugurated this morning at the Leonardo da Vinci National Museum of Science and Technology in Milan.

In the great Italian techno-scientific museum, a space is now active that illustrates the cultivation, production and use of rubber in the past and today, with historical objects, multi-medial positions, audiovisuals and interactivity.

Today, more than half the rubber produced is used to make tyres. Among the objects on display, there had to be a contribution from Pirelli, which has donated an ultra-high performance P Zero 265/40 ZR 18 and 10 Pirelli Evo 21 scooter tyres plus a Tipo N from the 1913-15 period, one of the first tyres to use carbon black in its compound. Pirelli has also contributed to the production of a video on the cultivation of rubber, as well as having offered its scientific support for the creation of the area itself relative to tyres.

The new interactive area devoted to rubber, realised by the museum in partnership with Assocomaplast (the National Association of Constructors of Machines and Moulds for Plastic and Rubber Materials), with a contribution from the Lombardy Region and the Milan Chamber of Commerce, inaugurates a period of cooperation between these important Milanese institutions and Pirelli in a commitment to disseminate technological culture among the young generations.
Education is one of the fundamental objectives of the museum, a premise Pirelli shares with its constant attention to scholastic and university education.

To know more:
www.museoscienza.org

TYRE CAMPUS IN YANZHOU INAUGURATED

The new Pirelli Tyre Campus is dedicated to improve the interactions between all the Functions in the Company as well as to the development of technical skills on Product and Services for both Car and Truck Tyre business.

It is the pivot of the Formation Courses, which are able to create actions to guarantee the competence necessary for a perfect professionalism in both areas: Commercial and Technical.

Together with the Tyre Campus Training Centre based at the Istituto Piero Pirelli in Milan, this new initiative confirms the effort that Pirelli Tyres put on continuous training of its internal and external resources as a fundamental element for continuous product and technology innovation of Pirelli Tyres.

The Pirelli China CEO, Mr. Giuseppe Cattaneo indicated that “The inauguration of the Tyre Campus has further marked the commitment of Pirelli to play a leading role in the tyre industry especially in the high end segment. Apart from the tyre industry, the auto industry including OE customers and Car Concessionaires will also benefit from Pirelli Tyre Campus’s training program and better equipped with advanced tyre technology and professionalism.”

In 2009, an estimate of 500 trainees from Car and Truck Tyre Distributors, Key Dealers and Pirelli employees will attend the training program. Eventually, the training will be extended to cover the auto industry and end users too.

In the near future, the Pirelli Tyre Campus will train Pirelli’s distributors, dealer as well as related business associates from other Asian countries.

About Pirelli Tyre Campus
Today, Pirelli Tyre Campus is already present in many important countries such as Italy, Turkey, Brazil and Egypt. Since 2005, the Pirelli Tyre Campus has been involving over 2,000 dealers, customers and sellers from Europe, Russia, Romania, Egypt and Africa. Tyre Campus received also important recognition by external organizations and institutions: Mercedes, Volkswagen Group, Skoda, Ford, Fiat and many others public company.

PIRELLI THE PREFERRED BRAND OF THE READERS OF "SPORTAUTO"

Pirelli is the leader for ‘sportiness‘ and ‘excitement‘ according to the readers of SportAuto, the leading German magazine in the sports motoring sector.

That is what emerged from the recent survey that the authoritative publication carries out among its readers each year to gather the opinions of users and enthusiasts and reward the brand that most satisfies them.

Compared against the products of the most important tyre manufacturers, Pirelli shone in driving safety and dynamism, distinguishing itself for its safe handling in corners, stability at high speed, safety in the wet and excellent braking performance.
The Pirelli brand scored high marks in many of the sections, among them the tyres’ sporty look and performance in evaluation tests.

“The ‘Best Brand’ award is an important incentive for the future and we will work to defend this title“, said Michael Borchert, Marketing and Sales executive of Pirelli in Germany.