Sustainability Channel

Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.

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Pirelli scored a double at the 2009 China Tyre Enterprise Summit, which concluded recently in Shanghai.
The Cinturato P7 was voted “The Best New Tyre of the Year”, the Summit’s most prestigious award, while the P Zero, the high range tyre, won “The Best Ultra-High Performance Tyre” award as a result of its excellent performance in relation to that of its competitors in the category.
performanceThe Summit, which focused on an eco-sustainable theme of energy saving and protection of the environment, had at the centre of its debate research into new eco-compatible materials, the introduction of technological innovations that imply a lesser environmental impact and the creation of tyres that are increasingly ‘green’.
The attribution of two such important awards demonstrates the general appreciation by the industrial world of Pirelli’s policy of safety and respect for the environment, which it has pursued in recent years.
The awards were received on behalf of Pirelli by Michael Cati, commercial director of Pirelli Tyre China, who said, “It is a great honour for Pirelli to receive this recognition. From 2005, when the company entered the Chinese market, it has always introduced its latest technology and its new products. The P Zero and Cinturato P7 are proof of that. In line with the theme of the Summit, Pirelli will continue to focus on ‘green’ technology and energy saving while continuing to marry respect for the environment and performance“.

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REPUTATION INSTITUTEReputation. That is the parameter on which they base the 2009 world classification styled by the Reputation Institute of New York, which places Pirelli among the top six most reliable Italian multinationals in the world.

Present in 29 countries, the Reputation Institute monitors over 600 companies of which they evaluate the quality of their products and services, financial performance, innovative character, leadership, work environment, social and ethical responsibility on the basis of the level of trust, admiration, esteem and respect accorded to them by public opinion.

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Toyota Awards PirelliPirelli Pneus Ltda achieved this month the Toyota recognition in both performance categories. Out of 110 suppliers the Company was granted with the Logistics and Quality Excellence performance awards in the 7th edition of the Mercosur Toyota Suppliers Conference.

During all over 2008, Pirelli conquered this position with the carmaker not only because of the products figures but also from the excellent services provided.

In Brazil, Pirelli Pneus Ltda has a long term relationship with Toyota, since the carmaker started the operations in the country in 1998. From then on, Pirelli tyres equipped close to 50% of the Toyota´s production. The Tyre Company also constantly struggles to deepen the quality of the products which are developed jointly with Toyota and fulfill all the strict performance level required.

In order to be awarded in the Quality field, the supplier could not have any part returned all over the year and also could not receive any complain after the vehicle’s sale. To the Logistics, the criteria are fulfill 100% the delivery’s requests and also cannot delay them.

This was not the first time that Pirelli was certified by Toyota:  the company had already won in 2006 and 2007 with Logistic Excellence Award and reached the Toyota’s Quality Certificate in the years of 2004, 2005 and 2007 to finally conquer the Quality Excellence Award in 2008.