For the second consecutive year, Pirelli is to participate in the Global Management Challenge, the most important international business strategy tournament in the world.
Now in its 28th year, the tournament involves 29 countries throughout the world. It is, in fact, the only world-wide business competition in which teams of company managers, university students of the engineering and economics faculties or MBA/Master students challenge each other in a management race.
Each team of students, guided by the company that supports them, takes on a virtual business, which they must manage as if it were real.
A sophisticated informatics system then simulates the interaction between the various teams/businesses, competitor relations and the general economic situation.
This year, Pirelli will take part in the GMC by supporting nine teams from Italy, China, Rumania and Brazil. The Italian teams are three: two from the Milan Polytechnic and one from the Bocconi University of Milan.
The competition is subdivided into local national competitions, which decree the national championship teams that are to participate in the international final, to take place in Lisbon on 21 April.
The Global Management Challenge constitutes a new opportunity to consolidate the links between Pirelli and the universities, as well as providing the company with a privileged point of observation from which to discover potential new talent.