Sustainability Channel

Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.


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PIRELLI FIT "iCHANGE", THE FIRST ZERO EMISSION SUPERCAR

iChange Supercar fit by PirelliPirelli tyres for the first sportscar in history that can reach 220 km per hour without consuming a drop of fuel derived from petrol oil.

The car is “iChange“, named for its ability to change shape and adapt to the number of passengers in only three seconds, but its most revolutionary aspect is that it’s the first zero emission supercar, totally powered by a lithium ion battery that propels a 150 kilowatt electric engine.

iChange, trumpeted as one of the stars of the Geneva International Motor Show 2009, arises from collaboration between Swiss company Rinspeed and Pirelli, whose technology focuses more and more on ecological products.

This focus has been recognized, bringing Pirelli Tyre the award for best tyre manufacturer 2008 at the Tire Technology Expo, the most important expo-conference worldwide dedicated to the tyre industry, which organizes each year the ‘Tire Technology Awards for Innovation and Excellence‘. The jury, made up of international experts, gave Pirelli Tyre the title of  ‘Manufacturer of the Year’ thanks to the Group’s 2008 research and development activity in the field of innovative materials and environmental sustainability, and thanks to Pirelli’s partnerships with research institutes such as the Silvio Tronchetti Provera Foundation and China’s Shandong University.


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PIRELLI WINS THE "TYRE TECHNOLOGY INTERNATIONAL AWARD 2009"

Tyre Technology Award to Pirelli TyreHamburg, Germany, 18 February. A matter of pride for Pirelli Tyre at the Tire Technology Expo, the world’s most important exposition-conference devoted to the tyre industry, which organises each year the prestigious ‘Tire Technology Awards for Innovation and Excellence’.

In 2009, the authoritative jury, comprising international exponents of the tyre industry and research, has awarded the title ‘Manufacturer of the Year’ to Pirelli Tyre.

A choice motivated by research as a key factor in the activity of Pirelli in 2008, characterised by the creation of innovative materials, advantages for the environment and the constitution of partnerships with research organisation and institutes, such as those with the Silvio Tronchetti Provera Foundation and the Chinese University of Shandong.

Gianni Mancini, head of area processes, received the award on Pirelli’s behalf. With him on the podium were the representatives of Coda Development, VMI, Sumitomo Rubber Industries and Standards Testing Laboratories, winners of the other four award categories, which are ‘Tire Manufacturing Innovation’, ‘Environmental Achievement’, ‘Tire Technology’ and ‘Tire Industry Supplier’.


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PIRELLI A "MODEL COMPANY"

The cover of Guerci's bookPirelli is one of the six Italian manufacturing companies that Carlo Mario Guerci* chose to present in the book ‘Why China should not create fear‘ as an example of an Italian multinational able to take up the challenges of emergent economies and transform them into advantages.

A powerful penchant for international development, continuous investment in technology, the search for people of high potential and a healthy financial position with reduced costs. These are the principal competitive elements that Pirelli has in common with Agusta, Westland, Ansaldo STS, Iveco, MAPEI and Tod’s, as well as the strength of a brand that grows with the ongoing of success of the business.

An invitation to all Italian industry to overcome the fear of Chinese competition and develop their own competitive strategy in new markets. An analysis of the complex scenario of the emerging economies, supported by an overview of successful cases – Pirelli among them – to hold high the flag of the Italian manufacturing industry.

*Carlo Mario Guerci (1938-2008) was Ordinary Professor of Political Economy at the Università degli Studi in Milan, president of Evidenze, a company of industrial analysis and strategies, and CESIT, (the Centre for Transport Systems Studies). For many years, he carried out an intense activity of consultancy for top management, operating for some of the major Italian and international companies.