Sustainability Channel

IN U.K. THE TYRE OF THE YEAR 2009 IS PIRELLI P ZERO

Pirelli triumphs in UK. The P Zero™ has beaten three other competitor brands to win the Auto Express Tyre of the Year Award for 2009.
Comprising several disciplines, including braking and handling in the wet and dry, aquaplaning, rolling resistance and price, the P Zero™ performed exceptionally well, resulting in Pirelli being voted the overall winner.
Auto Express commented: “Designing tyres is all about trading off performance in one area for a gain in another However, Pirelli has certainly hit on a winning compromise here, as the P Zero™ starred not only in the wet, but also in the dry. It topped the times on both handling tracks, plus got the honours in curved aquaplaning. No wonder it inspires confidence when the heavens open. A great all-rounder that thoroughly deserves a place on your car.”

PIRELLI AMONG THE WORLD BIGGEST IN THE RETAIL SECTOR

Pirelli is the first Italian corporation in the classification of ‘Global Powers of Consumer Products’, the annual list of the 250 principal producers of consumer goods in the world compiled by Deloitte, one of the planet’s biggest companies of consultancy and review services.

In the 2009 edition, drawn up on the basis of the 2007 fiscal year, Pirelli moves up from 108th to 86th place, followed by Ferrero (100th), Barilla (123rd), Parmalat (129th), Indesit Company (144th) and Cremonini (207th).

The research by Deloitte has become essential reading for those who operate in, and follow, the evolution of the retail market. This year, the classification is dominated by electronics, with South Korea’s Samsung Electronics having become the biggest production company in the world, followed by Hewlett-Packard and Nestlé.

For more information, access Deloitte site .

ANTI-PARTICULATE PIRELLI FILTERS IN LISBON AND PORTO

Pirelli Eco Technology, the Pirelli Group subsidiary dedicated to technologies for lowering harmful emissions from diesel engines, has signed a memorandum of understanding with the Portuguese Ministries of Transportation and the Environment to test Feelpure anti-particulate filters on the public transit vehicles of Lisbon and Porto.
The MoU was signed yesterday in Lisbon by the CEO Pirelli Eco Technology, Bruno Tronchetti Provera, by the Secretary of State of the Portuguese Ministry of the Environment, Humberto Rosa, and by the Secretary of State of the Ministry of Transportation, Ana Paula Vitorino. The agreement calls for two phases of testing Feelpure anti-particulate filters, capable of reducing particle emissions from diesel-powered vehicles by more than 90%, resulting in a significant improvement in air quality. The first phase involves testing on the public transit vehicles of Lisbon, the second on those of Porto.
Meanwhile, in China, the conclusion of the testing phase begun in mid-2008 has opened the door to homologation and eventual commercialization of Feelpure anti-particulate filters there, with a potential market for 145,000 filtering systems in the city of Beijing alone.