Sustainability Channel

Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.


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PIRELLI WORLD SUSTAINABILITY LEADER

Pirelli is Dow Jones World LeaderFor the second year in succession, Pirelli has become the world champion of sustainability in the ‘Auto Parts and Tyre’ sector.

This prestigious position has been confirmed once again by the Sam Group (Sustainable Asset Management), the world’s leading company in analysis for investment. Pirelli is shown as being in the first place overall in the ‘auto accessories and tyre’ section of the ’2009 Sustainability Yearbook’.

Important recognition for Pirelli, considering that this year’s 10th edition of the SAM Sustainability Yearbook is the most complete and authoritative publication in the world on sustainability trends and company performance. Of the 1,000 multinationals analysed, 357 were promoted in sustainability, indexed in 57 different sectors of business.

As well as the title ‘Sector Leader’, Pirelli has also received the honour of ‘Gold Class Company’ for scoring the highest number of points in the SAM Group’s severe evaluation.


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PIRELLI A "MODEL COMPANY"

The cover of Guerci's bookPirelli is one of the six Italian manufacturing companies that Carlo Mario Guerci* chose to present in the book ‘Why China should not create fear‘ as an example of an Italian multinational able to take up the challenges of emergent economies and transform them into advantages.

A powerful penchant for international development, continuous investment in technology, the search for people of high potential and a healthy financial position with reduced costs. These are the principal competitive elements that Pirelli has in common with Agusta, Westland, Ansaldo STS, Iveco, MAPEI and Tod’s, as well as the strength of a brand that grows with the ongoing of success of the business.

An invitation to all Italian industry to overcome the fear of Chinese competition and develop their own competitive strategy in new markets. An analysis of the complex scenario of the emerging economies, supported by an overview of successful cases – Pirelli among them – to hold high the flag of the Italian manufacturing industry.

*Carlo Mario Guerci (1938-2008) was Ordinary Professor of Political Economy at the Università degli Studi in Milan, president of Evidenze, a company of industrial analysis and strategies, and CESIT, (the Centre for Transport Systems Studies). For many years, he carried out an intense activity of consultancy for top management, operating for some of the major Italian and international companies.


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PIRELLI THE PREFERRED BRAND OF THE READERS OF "SPORTAUTO"

Pirelli Best Brand for SportAuto's ReadersPirelli is the leader for ‘sportiness‘ and ‘excitement‘ according to the readers of SportAuto, the leading German magazine in the sports motoring sector.

That is what emerged from the recent survey that the authoritative publication carries out among its readers each year to gather the opinions of users and enthusiasts and reward the brand that most satisfies them.

Compared against the products of the most important tyre manufacturers, Pirelli shone in driving safety and dynamism, distinguishing itself for its safe handling in corners, stability at high speed, safety in the wet and excellent braking performance.
The Pirelli brand scored high marks in many of the sections, among them the tyres’ sporty look and performance in evaluation tests.

The ‘Best Brand’ award is an important incentive for the future and we will work to defend this title“, said Michael Borchert, Marketing and Sales executive of Pirelli in Germany.