Sustainability Channel

Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.


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IN U.K. THE TYRE OF THE YEAR 2009 IS PIRELLI P ZERO

Catherine Kirk, Trade & Consumer Marketing Manager Pirelli UK Tyres Ltd, receives the Auto Express Tyre of the Year Award 2009Pirelli triumphs in UK. The P Zero™ has beaten three other competitor brands to win the Auto Express Tyre of the Year Award for 2009.
Comprising several disciplines, including braking and handling in the wet and dry, aquaplaning, rolling resistance and price, the P Zero™ performed exceptionally well, resulting in Pirelli being voted the overall winner.
Auto Express commented: “Designing tyres is all about trading off performance in one area for a gain in another However, Pirelli has certainly hit on a winning compromise here, as the P Zero™ starred not only in the wet, but also in the dry. It topped the times on both handling tracks, plus got the honours in curved aquaplaning. No wonder it inspires confidence when the heavens open. A great all-rounder that thoroughly deserves a place on your car.”


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PIRELLI AMONG THE TOP 100 BRANDS FOT THE REPUTATION INSTITUTE – NY

REPUTATION INSTITUTEReputation. That is the parameter on which they base the 2009 world classification styled by the Reputation Institute of New York, which places Pirelli among the top six most reliable Italian multinationals in the world.

Present in 29 countries, the Reputation Institute monitors over 600 companies of which they evaluate the quality of their products and services, financial performance, innovative character, leadership, work environment, social and ethical responsibility on the basis of the level of trust, admiration, esteem and respect accorded to them by public opinion.


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TOYOTA AWARDS PIRELLI

Toyota Awards PirelliPirelli Pneus Ltda achieved this month the Toyota recognition in both performance categories. Out of 110 suppliers the Company was granted with the Logistics and Quality Excellence performance awards in the 7th edition of the Mercosur Toyota Suppliers Conference.

During all over 2008, Pirelli conquered this position with the carmaker not only because of the products figures but also from the excellent services provided.

In Brazil, Pirelli Pneus Ltda has a long term relationship with Toyota, since the carmaker started the operations in the country in 1998. From then on, Pirelli tyres equipped close to 50% of the Toyota´s production. The Tyre Company also constantly struggles to deepen the quality of the products which are developed jointly with Toyota and fulfill all the strict performance level required.

In order to be awarded in the Quality field, the supplier could not have any part returned all over the year and also could not receive any complain after the vehicle’s sale. To the Logistics, the criteria are fulfill 100% the delivery’s requests and also cannot delay them.

This was not the first time that Pirelli was certified by Toyota:  the company had already won in 2006 and 2007 with Logistic Excellence Award and reached the Toyota’s Quality Certificate in the years of 2004, 2005 and 2007 to finally conquer the Quality Excellence Award in 2008.