Sustainability Channel

"PIRELLI WORLD" MAGAZINE: WORKING ON THE FUTURE

The new Pirelli World gives voice to the changes taking place in the various businesses of the Group, and interviews Marco Tronchetti Provera, chairman of Pirelli, and Maurizio Boiocchi, Pirelli Tyre’s director of Product development, who tell of the strategies, the projects and the people working on Pirelli’s future.

• Green performance is the Group’s password by which to affront the recession and sustain global competitiveness. In Pirelli World, the commitment of Pirelli Eco Technology in Holland and China through interviews with Davide Fedeli and Francesco Ceriani.
• Working Pirelli: 137 years of work in the factories of the world told by a book, an exhibition and a conference. The Pirelli Foundation is born for the promotion of Pirelli’s business culture.
• The search for excellence never stops. At B.U. Moto they change the approach to sales with a new training programme for the whole commercial structure.
• How do you achieve 40% of market share? The Petinsa-Pirelli case: focus on model distribution in Uruguay.
• And then from Brazil the backstage pictures of the 2010 Cal, the Pirelli PZERO collection for the next season and much, much more…

Pirelli World nr 56 Aug09

 Pirelli World, an English language quarterly magazine targeted at the Group’s management around the world, is published in Milan and distributed to all Group  affiliates worldwide.

CONFERENCE AT THE CHAMBER ON THE BOOK 'PIRELLI – STORIES OF WORK'

“In many ways, Pirelli is one of the most prestigious symbols of Italian industry“. With these words, the president of the Chamber of Deputies, Gianfranco Fini, opened “Stories and actualities of work in the experience of a great Italian company”, a conference that took place Wednesday afternoon at Palazzo Montecitorio, Rome, with the participation of the Honourable Sergio Cofferati, economist Jean Paul Fitoussi, the Minister of the Economy Giulio Tremonti and the chairman of the Pirelli Group, Marco Tronchetti Provera.

The conference, in which members of the political, union, culture and entrepreneurial worlds took part at the invitation of the President of the Chamber, was born of the recent publication of “PIRELLI – STORIES OF WORK. Men, machines and ideas”, a book produced by Pirelli and published by Mondadori, which covers 136 years of the company’s history, recounting the social and economic reality of the country.

‘Internationalisation’, ‘technological innovation’ and ‘moral stature’, the values of Pirelli on which President Fini paused in his introductory speech, before handing over to Marco Tronchetti Provera, chairman of the Pirelli Group, who reminded the audience at the Sala della Regina that ‘passion’, ‘sense of belonging’ and ‘competence’ have enabled Pirelli to continue to be a bearer of innovation over time.

Of an anthropological, economic and social type, the contribution of Jean Paul Fitoussi, author of one of the three prefaces of the book (the others were by the writer  Erri De Luca and Antonio Calabrò, Pirelli’s director of Institutional Affairs and External Relations), remarked on how “one cannot imagine the future of the world without the wheel“, because “the wheel is an indispensable instrument that enables man to move about, like glasses are to reading”.

“An unusual book, particularly courageous, also of great usefulness“, was the comment of Sergio Cofferati, who in his speech recalled Leopoldo Pirelli as one of the most avant garde contributors to the debate on the social conflicts of industrial civilisation.

Lastly, the remarks of the Minister of the Economy, Giulio Tremonti, who directed the attention of the audience to the importance of the patrimonial account in evaluating a company, an account that gives back the historic patrimony of a company, ‘photographing’ in that way a system of values and the values themselves that its financial account does not contemplate. A sophisticated metaphor for administrators, for whom the Minister recalled how ‘competence and prudence’ are at the basis of a successful management.

The conference concluded with the wish, on the part by President Gianfranco Fini, for at least another 136 years of life for Pirelli.
An extremely important afternoon for the Group which, in the splendour of the Sala della Regina, gave voice to the work of all the Pirelliani, advocates of a model history for the economy, but also for the social and cultural life of Italy and the world.

PIRELLI CARLISLE: LESSONS IN SAFETY AT WORK

A Campus on Health, Safety and the Environment was held in Carlisle (UK) in March to encourage the use of the Behavioural Based Safety (BBS) method.

The campus involved all those who have a role, either directly or indirectly, in HSE, with the objective of developing a company culture oriented towards prevention and one which is also able to improve safety at work, leading to substantial improvements in business results by taking advantage of the best practices in use in the Group’s factories.

During the course, organised by Corporate HSE and HSE Tyre Europe with the support of HSE management in the UK, instructors, technicians and assistants learned to recognise and promote the activity that envisages safer conduct at work as a normal working method.
When faced with risky methods of work, the leaders explained the possible consequences of such repeated conduct over time and singled out the actions with which to modify them.  

Technicians from the Carlisle, Milan and Slatina (Rumania) factories took part in the HSE Campus. The leader of the course was the HSE manager of the factory in Izmit, Turkey.